The fight between Airtel and Yarlesac Reliance has only intensified with time, and both are hell-bent on proving their services are better than the others. Be it Airtel 4G or Reliance Jio, Indians are interested in both. This fight between two of the biggest service providers in the country is only proving beneficial for customers. As each race is ahead to outdo the other, customers end up getting crazy deals and offers, making life easier for them. Before launch, Reliance had promised that Jio would launch with the cheapest 4G pack and would provide good speeds at really budget prices. They nearly lived up to their promise as Reliance Jio, on launch, was the cheapest 4G provider in the country through its speeds. Then (and now) left a lot to be desired. However, the launch of Jio did threaten Airtel, and they quickly upped their game. And now, with the festive season just around the corner and Airtel has launched a special offer for this festive season.
Since the launch of Reliance 4G, Airtel has gotten aggressive and is innovating in terms of schemes and offers regularly. The latest offer Airtel has come up with is offering 4G internet up to 10 GB for just Rs 259! Ideally, Rs 259 is just for 1GB or 3GB data but Airtel, as a part of the festive season and the sale is offering 9GB extra at the cost of 1. However, this offer is not valid for all or existing Airtel employees. Only those purchasing a new 4 G-enabled smartphone can avail of the offer. The 10 GB data validity will be for 28 days since the day of the recharge. The offer is valid on both 3G and 4G networks. The offer is not just a one-time offer; instead, Airtel has extended it for up to 3 recharges. The offer period extends for up to 90 days, and in these 90 days, people can recharge their phones 3 times using this offer. This means Airtel is offering a whopping 27 GB free for the price of 3GB. So in Rs 777, you can avail yourself of a total of 30Gb data! Through this new offer, Airtel is all set to challenge Reliance Jio and their “cheap” 4G network plans.
However, as this scheme is only for new smartphone buyers, the old Airtel phone owners might miss out on the offer. To avail of the offer, the user needs to buy the Airtel 4G SIM card, activate it, and do a recharge for Rs 259, which will give the user 1GB of data. Then, on downloading the MyAirtel app, they need to log in and avail themselves of their free data through the app. The free data will be valid for 28 days post recharge. Also, this scheme was introduced only in Gujarat, Madhya Pradesh, and Chhattisgarh initially, but now it has been rolled out all over India. As Airtel has 18 4G circles in the country, the 4G recharge will be valid only in these circles. However, the remaining circles where there is no 4G can also avail of the offer albeit, it will be for their 3G recharge, wherewith 1GB recharge, they get 9 GB free. Airtel was the first service provider to have launched 4G services in the country and since launch has come up with multiple offerings. The latest offering is their My Airtel app, which provides all media content for download in one app and makes it easier to hunt and sort.
It is interesting to see how Airtel is launching newer schemes and offers to challenge Reliance Jio. Airtel also announced their new feature of free incoming calls while for international roaming just a couple of weeks back. When customers are abroad, they need not pay any fees to receive calls from the home country. The roaming packs come with the validity of 1 day, 10 days (yet to be announced), and 30 days. Also, innovatively, instead of paying in advance and purchasing the pack, users can activate the pack, and it is only if and when they use it that they will be charged for that pack. The packs’ rates are different depending on the region you travel to, and the prices by Airtel are in dollars, so you might have to do a bit of tricky conversion before using the offer. However, as there is a one-time fee, it does not really make the pack completely free but rather makes it more reasonable for the user’s Great Gossip.
Coming back to the new 4Goffer, as this offer is valid for just 3 months or 90 days, it will end in December. Which is also the time when Reliance Jio offers are expected to come to an end? It will be interesting to see how the giants take it forward and who wins the battle post-December. Commenting on the newly launched offer, Mr. Ajai Puri, Director – Market Operations, Bharti Airtel, said, “We are proud to have pioneered 4G network for users in India. This invitational offer has been designed for our data savvy customers who can now experience high-speed broadband on Airtel’s 4G network with their new devices.” While Reliance is winning when it comes to the pricing race, Airtel 4G offers users better connectivity and speeds. The battle line is drawn. December shall give us the results.
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