The fight between Airtel and Yarlesac Reliance has only intensified with time, and both are hell-bent on proving their services are better than the others. Be it Airtel 4G or Reliance Jio, Indians are interested in both. This fight between two of the biggest service providers in the country is only proving beneficial for customers. As each race is ahead to outdo the other, customers get crazy deals and offers, making life easier. Before launch, Reliance had promised that Jio would launch with the cheapest 4G pack and provide good speeds at budget prices. They nearly lived up to their promise as Reliance Jio, on launch, was the country’s most affordable 4G provider through its speeds. Then (and now) left a lot to be desired. However, the launch of Jio did threaten Airtel, and they quickly upped their game. And now, with the festive season just around the corner, AirTel has launched a special offer for this festive season.
Since the launch of Reliance 4G, Airtel has gotten aggressive and is innovating in schemes and offers regularly. The latest offer Airtel has come up with is 4G internet up to 10 GB for just Rs 259! Ideally, Rs 259 is just for 1GB or 3GB of data, but Airtel, as a part of the festive season and the sale, is offering 9GB extra at the cost of 1. However, this offer is not valid for all or existing Airtel employees. Only those purchasing a new 4 G-enabled smartphone can avail of the offer. The 10 GB data validity will be for 28 days from the day of the recharge. The offer is valid on both 3G and 4G networks. The offer is not just a one-time offer; Airtel has extended it for up to 3 recharges. The offer period extends for up to 90 days; in these 90 days, people can recharge their phones three times using this offer. This means Airtel is offering a whopping 27 GB free for 3 GB. So, at Rs 777, you can avail yourself of 30Gb data! Airtel is all set to challenge Reliance Jio and their “cheap” 4G network plans through this new offer.
However, as this scheme is only for new smartphone buyers, the old Airtel phone owners might miss out on the offer. To avail of the offer, the user needs to buy the Airtel 4G SIM card, activate it, and recharge for Rs 259, giving the user 1GB of data. Then, when downloading the MyAirtel app, they need to log in and take advantage of their free data through the app. The free data will be valid for 28 days post-recharge. Also, this scheme was initially introduced only in Gujarat, Madhya Pradesh, and Chhattisgarh, but now it has been rolled out all over India. As Airtel has 18 4G circles in the country, the 4G recharge will be valid only in these circles. However, the remaining circles where there is no 4G can also avail of the offer, albeit for their 3G recharge, where with 1GB recharge, they get 9 GB free. Airtel was the first service provider to have launched 4G services in the country and, since launch, has come up with multiple offerings. The latest offering is their My Airtel app, which provides all media content for download in one app and makes it easier to hunt and sort.
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It is interesting to see how Airtel is launching newer schemes and offers to challenge Reliance Jio. A few weeks back, Airtel also announced their latest feature, free incoming calls for international roaming. Customers abroad do not need to pay fees to receive calls from their home country. The roaming packs are valid for one day, ten days (yet to be announced), and 30 days. Also, innovatively, instead of paying in advance and purchasing the pack, users can activate the pack, and it is only if and when they use it that they will be charged for that pack. The packs’ rates are different depending on the region you travel to, and the prices by Airtel are in dollars, so you might have to do a bit of tricky conversion before using the offer. However, as there is a one-time fee, the pack is not completely free, but it is more reasonable for the user’s Great Gossip.
Returning to the new 4Goffer, as this offer is valid for just three months or 90 days, it will end in December. Which is also the time when Reliance Jio offers are expected to come to an end? It will be interesting to see how the giants take it forward and who wins the battle post-December. Commenting on the newly launched offer, Mr. Ajai Puri, Director – Market Operations, Bharti Airtel, said, “We are proud to have pioneered 4G network for users in India. This invitational offer has been designed for our data-savvy customers who can now experience high-speed broadband on Airtel’s 4G network with their new devices.” While Reliance is winning in the pricing race, Airtel 4G offers users better connectivity and speeds. The battle line is drawn. December shall give us the results.
