Author: Anthony M. Smith

The role that a Digital Forensics Investigator (DFI) is rife with non-stop mastering opportunities, especially as generation expands and proliferates into every nook of communications, leisure, and enterprise. As a DFI, we address a daily onslaught of the latest devices. As the cellular telephone or pill, many of those gadgets use common running structures that we want to be acquainted with. Certainly, the Android OS is predominant in the tablet and mobile phone industry. Given the predominance of the Android OS in the cell device marketplace, DFIs will run into Android gadgets inside the direction of many investigations. While numerous models endorse tactics to obtaining statistics from Android devices, this newsletter introduces four possible strategies that the DFI has to don’t forget when evidence amassing from Android gadgets.

A Bit of History of the Android OS

Android’s first industrial release changed into in September 2008 with model 1.0. Android is the open supply and ‘loose to use’ working gadget for mobile gadgets advanced by Google. Importantly, early on, Google and other hardware corporations formed the “Open Handset Alliance” (OHA) in 2007 to foster and aid the growth of Android within the marketplace. The OHA now consists of 84 hardware groups, including giants like Samsung, HTC, and Motorola (to name a few). This alliance became set up to compete with businesses that had their personal marketplace offerings, including competitive devices provided via Apple, Microsoft (Windows Phone 10 – that’s now reportedly dead to the market), and Blackberry (which has ceased making hardware). Regardless if an OS is defunct or no longer, the DFI ought to understand approximately the various versions of more than one operating machine platform, specifically if their forensics recognition is in a particular realm, including mobile devices.

Linux and Android

The modern iteration of the Android OS is primarily based on Linux. Keep in mind that “based totally on Linux” does now not suggest the standard Linux apps will usually run on an Android and, conversely, the Android apps which you may enjoy (or are acquainted with) will now not always run on your Linux desktop. But Linux is not Android. To clarify the factor, please note that Google selected the Linux kernel, the vital part of the Linux running system, to manage the hardware chipset processing. Google’s builders would not be worried about the specifics of ways processing takes place on a given set of hardware. This lets their builders know the broader operating gadget layer and the personal interface features of the Android OS.


A Large Market Share

The Android OS has a big marketplace share of the cellular device marketplace, basically because of its open-source nature. An extra 328 million Android devices had been shipped as of the 0.33 quarter in 2016. And, consistent with netwmarketshare.Com, the Android operating gadget had the bulk of installations in 2017 — almost 67% — as of this writing.

As a DFI, we can anticipate coming upon Android-based total hardware within the direction of a typical investigation. Due to the open supply nature of the Android OS and the numerous hardware structures from Samsung, Motorola, HTC, and so on., the sort of mixtures among hardware type and OS implementation offer an extra challenge. Consider that Android is presently at version 7.1.1. Yet, every smartphone producer and cellular device provider will commonly adjust the OS for the precise hardware and carrier services, giving an extra layer of complexity for the DFI because the method to records acquisition may range.

Before we dig deeper into additional attributes of the Android OS that complicate the approach to records acquisition, let’s observe the concept of a ROM version to be carried out to an Android tool. As an overview, ROM (Read Only Memory) software is low-degree programming. This is near the kernel degree, and the unique ROM application is frequently known as firmware. Suppose you watched in terms of a pill in comparison to a mobile phone. In that case, the pill could have exceptional ROM programming as contrasted to a mobile cellphone because hardware capabilities between the pill and cell phone will be extraordinary. However, both hardware gadgets are from equal hardware producers. Complicating the need for more specifics within the ROM program, add within the particular requirements of cellular provider carriers (Verizon, AT&T, and many others.).

While there are commonalities of obtaining information from a cellular telephone, no longer all Android gadgets are identical, in particular in mind that there are fourteen principal Android OS releases available on the market (from variations 1.0 to 7.1.1), more than one providers with model-precise ROMs, and further infinite custom user-complied versions (patron ROMs). The ‘consumer compiled variants’ also are model-unique ROMs. In popular, the ROM-stage updates applied to every wi-fi tool will contain running and device fundamental packages that work for a particular hardware tool, for a given seller (as an instance, your Samsung S7 from Verizon), and for a particular implementation.

Even although there’s no ‘silver bullet’ method to investigating any Android device, the forensics research of an Android tool need to comply with the same trendy manner for the collection of proof, requiring a structured manner and approach that deal with the investigation, seizure, isolation, acquisition, examination, and evaluation, and reporting for any digital proof. When a request to look at a device is received, the DFI begins with planning and instruction to include the requisite method of acquiring gadgets, the vital office work to aid and report the chain of custody, the improvement of a motive announcement for the examination, the detailing of the device model (and different precise attributes of the obtained hardware), and a listing or description of the data the requestor is seeking to acquire.

Unique Challenges of Acquisition

Mobile gadgets, including mobile phones, capsules, and so on., face precise challenges at some stage in evidence seizure. Since battery life is restricted on cellular devices and is not normally endorsed that a charger is inserted into a tool, the isolation level of evidence amassing can be critical in obtaining the device. Confounding proper acquisition, the cell statistics, WiFi connectivity, and Bluetooth connectivity should also be blanketed in the investigator’s awareness in the acquisition. Android has many security capabilities built into the telephone. The lock-display screen characteristic can be set as PIN, password, drawing a pattern, facial recognition, location recognition, depending on on-device popularity, and biometrics together with fingerprints. An expected 70% of customers do use a few kinds of security protection on their smartphone. Critically, there is an available software program that the user may have downloaded, which could deliver them the capability to wipe the telephone remotely, complicating acquisition.

It is not going throughout the seizure of the cell tool that the screen might be unlocked. If the device isn’t locked, the DFI’s examination could be simpler because the DFI can exchange the settings on the phone right away. I get entry to the cellular cellphone, disable the lock-display and exchange the display screen timeout to its maximum fee (which may be as much as 30 minutes for a few gadgets). Keep in thoughts that of key importance is to isolate the smartphone from any Internet connections to save you far-flung wiping of the tool. Place the phone in Airplane mode. Attach an outside energy supply to the telephone after being positioned in a static-free bag designed to block radiofrequency alerts. Once comfortable, you need to be later able to permit USB debugging to permit the Android Debug Bridge (ADB), which could provide good facts seize. While it could be essential to examine the artifacts of RAM on a cell tool, this is not going to take place.

Acquiring the Android Data


Copying a difficult power from a computing device or PC in a forensically sound way is trivial compared to the records extraction strategies wished for mobile tool facts acquisition. Generally, DFIs have geared up physical get entry to a tough-power with no limitations, allowing for a bit circulation picture to be created by a hardware replica or software program. Mobile devices have their records saved the interior of the cellphone in difficult-to-reach locations. Extraction of records via the USB port can be a mission. However, it can be achieved with care and luck on Android gadgets.

After the Android tool has been seized and is secure, it is time to look at the telephone. There are numerous statistics acquisition techniques to be had for Android, and that they vary extensively. This article introduces and discusses four of the primary methods to method records acquisition. These 5 methods are mentioned and summarized below:

1. Send the device to the producer: You can ship the device to the producer for statistics extraction to cost extra time and money. However, it can be important not to have the precise talent set for a given tool or the time to learn. In particular, as mentioned earlier, Android has a plethora of OS versions based totally on the producer and ROM version, including the complexity of acquisition. Manufacturer’s typically made this service available to government corporations and law enforcement for most home gadgets, so if you’re an unbiased contractor, you will want to check with the manufacturer or gain support from the enterprise that you are operating with. Also, the producer research alternative may not be available for several worldwide fashions (just like the many no-name Chinese phones that proliferate the market – think of the ‘disposable smartphone’).

2. Direct bodily acquisition of the data. One of the guidelines of a DFI investigation is to in no way to regulate the statistics. The physical acquisition of data from a cellular phone needs to bear in mind the equal strict procedures of verifying and documenting that the bodily technique used will not alter any device statistics. Further, as soon as the device is connected, the jogging of hash totals is essential. Physical acquisition permits the DFI to achieve a full picture of the tool using a USB wire and forensic software program (at this point, you need to consider write blocks to prevent any changing of the data).

Connecting to a cell cellphone and grabbing an image simply isn’t as smooth and clear as pulling information from a tough pressure on a desktop pc. The hassle is that depending on your chosen forensic acquisition device, the precise make, and model of the smartphone, the carrier, the Android OS version, the person’s settings on the phone, the foundation reputation of the device, the lock status, if the PIN code is thought, and if the USB debugging alternative is enabled on the tool, you may no longer be able to accumulate the records from the tool beneath investigation. Simply put, physical acquisition ends up in the realm of ‘simply attempting it’ to look what you get and appear to the courtroom (or opposing facet) as an unstructured manner to gather facts, which could location the facts acquisition at risk.

Three. JTAG forensics (a version of bodily acquisition cited above). As a definition, JTAG (Joint Test Action Group) forensics is an extra advanced acquisition method. It is essentially a physical approach that entails cabling and connecting to Test Access Ports (TAPs) at the device and processing commands to invoke a switch of the uncooked facts saved in memory. Raw facts are pulled at once from the linked tool the usage of a unique JTAG cable. This is considered low-level records acquisition because there is no conversion or interpretation and is just like a bit-copy done when acquiring evidence from a computer or laptop computer difficult drive.

JTAG acquisition can frequently be achieved for locked, damaged, and inaccessible (locked) devices. Since it is a low-level reproduction, if the tool became encrypted (whether via the user or by way of the unique producer, including Samsung and a few Nexus devices), the acquired data will still need to be decrypted. But since Google decided to take away complete-device encryption with the Android OS five. Zero launches, the whole-tool encryption limitation is a piece narrowed, except the user has decided to encrypt their tool. After JTAG statistics is acquired from an Android tool, the acquired facts can be further inspected and analyzed with equipment consisting of 3zx (hyperlink: http://z3x-crew.Com/ ) or Belkasoft (link: https://belkasoft.Com/ ). Using JTAG tools will automatically extract key virtual forensic artifacts along with call logs, contacts, location statistics, browsing records, and plenty greater.


4. Chip-off acquisition. This acquisition technique calls for the elimination of reminiscence chips from the device. Produces raw binary dumps. Again, this is considered an advanced, low-degree acquisition and will require de-soldering of memory chips the use of fantastically specialized tools to cast off the chips and other specialized gadgets to read the chips. Like the JTAG forensics mentioned above, the DFI dangers that the chip contents are encrypted. But if the information is not encrypted, a chunk copy may be extracted as a raw image. The DFI will want to contend with block address remapping, fragmentation, and, if a gift, encryption. Also, numerous Android tool manufacturers, like Samsung, enforce encryption that can not be bypassed through or after the chip-off acquisition has been completed, even though the proper passcode is known. Due to the get entry to problems with encrypted gadgets, chip off is confined to unencrypted devices.

Five. Over-the-air Data Acquisition. We are each conscious that Google has mastered information series. Google is understood for retaining big amounts from cellular phones, drugs, laptops, computers, and other gadgets from various working machine sorts. If the user has a Google account, the DFI can access, download, and examine all facts for the given person beneath their Google consumer account, with the right permission from Google. This includes downloading data from the user’s Google Account. Currently, there are not any complete cloud backups to be had for Android customers. Data that can be examined encompass Gmail, touch statistics, Google Drive data (which may be very revealing), synced Chrome tabs, browser bookmarks, passwords, a list of registered Android gadgets (where place history for each device may be reviewed), and much greater.

The five strategies mentioned above aren’t always comprehensive listing. A regularly repeated observation surfaces about records acquisition – while working on a mobile device, proper and correct documentation is important. Further, documentation of the processes and approaches used, as well as adhering to the chain of custody strategies that you’ve hooked up, will make certain that proof gathered can be ‘forensically sound.’


As discussed in this article, cell tool forensics and Android OS are different from the conventional digital forensic procedures used for laptop and desktop computers. While the personal pc is without problems secured, the garage may be effortlessly copied, and the tool may be saved, safe acquisition of cellular gadgets and data may be and frequently is tricky. A based approach to acquiring the mobile device and a deliberate technique for statistics acquisition is essential. As cited above, the five strategies introduced will allow the DFI to benefit from getting the right of entry to the tool. However, there are numerous extra methods not discussed in this text. Additional research and device users via the DFI can be important.

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Android-powered devices have correctly managed to carve a unique identification for them in the age of smartphones and pills. All the Android-powered gadgets are well-known for their person-friendly interface in addition to the cheap apps and games to be had with them. Though these apps have already been part of many smart telephones that got here earlier than Android, those were high-priced enough that now not every person became capable of having enough money for them. With the creation of Android-powered clever phones and tablets within the market, this complete variety of high stop games and apps became extra reachable to the common hundreds.

Android capsules have a bonus over different capsules to be had in the marketplace. These capsules are powered with one of the maximum powerful and portable operating systems to be had these days i.E. Android. These are fantastically customizable as nicely. The reliability and powerful features furnished utilizing Android are why some auto manufacturers inside the international are also interested in it to find something useful and tasty for their customers.

Specifically speaking of Android drugs, it’s miles a known truth that a whole new variety of pills have exploded in the virtual market. Apart from this, the brand new range of programs and games that accompany those capsules also are commendable. However, this kind of selection can put people in a huge catch 22 situation. To make it less complicated for all people to easily and wisely spend money on an Android tablet, beneath are a few elements that have to be stored in mind before investing in an Android-powered tablet. To make a smart choice, scroll down and test some of the points to be kept in mind earlier than buying an Android pill.

1. Purpose/ Usage of pill

Interestingly, a wide variety of tablets are to be had beneath the Android platform—this variety of software drugs for grownups to the user-friendly and educative capsules for children. The Kid’s Safe Tablet is specifically designed for youngsters to help them in diverse educative programs concerned with their curriculum. It can be used to play games and solve puzzles as properly. Also, there are the same old bigger, and smarter capsules intended for grownups. These drugs are as efficient as a complete-fledged laptop.

The perks of choosing separate drugs for you and your kids will honestly reduce the damage and tear which kids frequently depart on their parent’s pills. So, step one is to determine the cause you are planning to invest in an Android tablet.


2. Size of the tablet

After determining the cause of investing in an Android tablet, the subsequent step is to determine the size of the pill. Luckily, Android-powered pills are available in an expansion of sizes. One of the maximum thrilling and effective facts approximately a tablet is that it is compact in size. The smooth layout and cleverly built tablet are what make them easy to hold and look after. While it’s far impossible to hold a PC round, and when you consider that laptops are huge in size, pills are what comes to all of us’s rescue.

The 7-inch tablets from Android are way cheaper than many other pills to be had inside the market. But if you are interested in gambling video games and apps on your tablet, the 10-inch tablets are best for you. While smaller tablets are easy to carry around, larger ones have their percentage of advantages as well. For example, looking at movies and gambling, video games can be quite simply performed on a large pill. Since Android capsules may be specially customized, larger capsules make the complete experience extra exciting and mesmerizing. So, the second thing to be stored in thoughts even as deciding on the right Android-powered pill is the tablet scale.

3. The right Android running device

Like iOS, various versions of the Android working gadget also are to be had. All those variations of Android have their personal set of functions. Starting from the first actual Android system, i.E. Android 1.5 (Cup Cake), there are eight greater variations to be had. The maximum recently launched model of Android is the Android 4.Four (Kit Kat). It is completely the buyer’s selection that which version of Android he/ she needs in his/ her tablet. Accordingly, their tablet might perform all of the features supplied within the scope of that precise Android version.

Moreover, some positive applications and games might be precise to each version, and they will/ might not be upgradable to the higher ones. Hence, each client should be careful while shopping for a pill with Android 2.3 or under. The reason in the back of that is that those versions do now not aid Flash. It is cautioned to choose the right version of Android accurately. This can be finished based totally on the user’s preferences and the reasons in the back of shopping for a tablet.

4. The proper producer

Looking at the recognition and fan-following Android pills within the marketplace, there are few very potentially effective pill manufacturers inside the virtual international nowadays. The predicament arises due to the fact each of these tablets is worth putting your hands on. Manufacturers like Sony, Google, Samsung, and many others have emerged as similarly effective suppliers of Android-powered pills inside the international.

However, it may no longer be that hard to choose between those drugs. The motive behind this is that every one of those manufacturers has a few additional functions and might characteristic in another way as properly. Hence, the most effective way to zero in on any Android tablet is to be certain approximately the features and specs you expect to be there for your pill.

5. What’s your price range?

The cost of an Android tablet relies upon the model of the Android running system mounted in addition to the functions presented by it. The different factors that contribute to the very last fee of a tablet encompass the working machine, features, construction, layout, application, and size. While smaller tablets are certainly inexpensive than the larger ones, it totally relies upon on the user’s requirements and finances.

6. Does your tablet hook up with the Android marketplace?


Sadly, not each Android-powered pill can be connected to the online Android market. This is due to the fact Google does now not have a whole lot of manipulation on Android. Once a new Android version is launched to the masses, there’s not anything that Google can do. But Google certainly has control over the complete Android market. Hence, older Android versions, including Android 2.2 and beneath, will in no way connect with the Android marketplace. No doubt some apps might be available to you, but most people of software apps and video games will be some distance out of your reach.

You have to be questioning approximately the significance of purchasing an Android tablet if you can’t have to get entry to all of the apps and games in the Android marketplace. Hence, this is every other crucial component to be stored in mind while buying any Android-powered pill.

7. Tablets might also/ might not require a statistics plan

All Android pills can be bought with Wi-Fi connectivity or with 3G/ 4G wi-fi facts get right of entry to. Often it’s far seen that those capsules are bought at a discount charge due to their collaboration with any cell service company. Before investing in any Android pill, take a look at if you are covered beneath the 2 years of the fee over the fee for which you are shopping for your pill. Also, take a look at the number of facts that you’ll be supplied beneath this plan. It is always advised to move for a plan that is expandable in destiny.

8. Say no to Modified Androids


Similar to the modifications introduced in Android user interfaces in special gadgets by their manufacturers, changes may be delivered in Android pills. Often manufacturers country that it is an exquisite factor, but it additionally has some dangers.

The disadvantage is that those modified variations frequently act differently from their actual versions. This may additionally pose a hard scenario for humans using the changed version of Android. Hence, you have to always move for the real and authentic version of Android.

Investing in the right Android pill is, without a doubt, a hard selection to make. But when you invest in the right pill, there might be no looking returned for you.

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What is Mobile search engine marketing?

With the growth of competition, it is becoming step by step extra hard for companies’ websites to be located in engines like google and therefore gain traffic. There is a want to look for new technologies that convey some feedback, and it’s miles from this seek that the Mobile search engine marketing came about. Mobile SEO includes website optimization strategies for mobile systems. However, cellular search engine marketing must no longer be considered a generation aimed at cell phones; however, each system with a cellular interface can get admission to the internet. However, the difference between using cell search engine optimization to traditional search engine optimization isn’t too awesome. Basic strategies consisting of keyword usage and link constructing will typically be used here. Therefore, it’s far essential to remember the fact that cell users have the very distinctive behavior of traditional customers, and it’s miles this (giant) difference that has, in addition, inspired its evolution.

Search Engines vs. Mobile SEO


Contrary to famous perception, Search Engines has been adapting to new technology. Major search engines like google and yahoo systems, in conjunction with other cell access structures, already have their very own Mobile Search Engines. A primary leap forward in the region of ​​mobile access is Google Mobile, which makes your mobile device’s get admission to Google features which includes Gmail and Google Maps.

Google Sitemaps for Mobile
– Bing Mobile Friendliness Test Tool

Mobilize your internet site and discover how mobile search engine marketing and a name to movement can assist in converting extra sales even as offering a higher patron enjoy.

How to start?

As previously referred to, the techniques worried in Mobile SEO do now not fluctuate from traditional search engine optimization strategies. Creating excellent content with optimized key phrases, using the hyperlink anchors well, and constructing hyperlinks for Mobile Search Engines is a great start. The largest distinction is how to make it less complicated for these Mobile Search Engines to find and index mobile websites effectively.

Sitemaps and Structure

In the Webmaster Tools, Google has an entire phase on Mobile Sitemaps, explaining its shape and different specifications for the suitable sitemap configuration. A cellular Sitemap can handiest comprise URLs that serve the mobile net content material; the ultimate links may be disregarded using Google. Sitemaps presently help and robotically detect the following markup languages:

– Non-cellular (this consists of most of the content)
– Mobile XHTML Profile (WAP 2.Zero)
– WML (WAP 1.2)
– CHTML (iMode)

Validating those codes is essential. The validation lets incomplete code correction so that it may be viewed using any tool without principal problems. Some gadgets surely can not examine pages that aren’t one hundred% proven. One very last aspect is that Google constantly uses the HTTP “Accept” header to explicitly nation that the site has to return documents with mobile content in place of trendy HTML. If your website meets this general, the cellular content material might be nicely crawled using Google crawlers.


The use of smaller key phrases is indicated in mobile optimization because, according to surveys, they are more acceptable to cellular users. All of this makes feel when we consider how lots area is to be had in mobile gadgets, which substantially limit using extensive searches. This will make all of the difference; despite everything, it will all rely on how the content can be rendered and displayed on the cell device, ranging from an Android or an iPhone to a totally outdated mobile device. All these elements have an impact on the research of this type of consumer. According to Google, a search with the aid of a cell device has on common 15 characters, around 30 keystrokes, and takes approximately 40 seconds to be done.


Try to optimize your cellular internet site with what the user wishes. The cell consumer’s profile is generally to search for something particular. Your seek will rely a lot on the state of affairs in which the user unearths itself. They may be acting location searches even as on the flow, including attempting to find a selected eating place or flight time. However, the consumer may also be in the consolation of their own domestic, trying to find an easy tune or film for their entertainment. Therefore, it’s miles interesting to create precise pages and links for this visitor, stopping them from having to type too much to locate what he is seeking out and make evident (in prominence) the critical data, throwing away distractions and general facts.


Accelerated Mobile Pages (AMP) Project through Google

AMP stands for Accelerated Mobile Pages, which are web pages optimized for simplified and almost immediate loading when accessed through cell gadgets. The venture is an open supply initiative of main content material publishers and technology corporations, aiming to improve the complete content ecosystem for mobile gadgets. Basically, an AMP page has an architecture that prioritizes the loading velocity of the page. This structure is divided into 3 specific configurations:

– AMP HTML: a distinct HTML code, with restrictions and extensions, going past simple HTML. Most of your tags are regular HTML, but AMP-specific tags replace a few;
– AMP JS: answerable for making a sure fast rendering of AMP pages. Its foremost function is to render asynchronous the whole lot this is outside so that no detail of the web page can block the rendering of another;
Google AMP Cache: is non-compulsory, but shops all pages in AMP HTML cached on Google servers and improved their overall performance routinely. Other agencies can also develop their very own AMP cache.

When performing a Google search of cell phone usage, the configured AMP pages are marked with their acronym. When you click on a result marked as AMP, the simplified version of the page loads nearly instantly. Also, prolonged pages are receiving a caution mark for this hassle, showing increasingly the importance of having a quick loading website (you can additionally check and apply some pointers to enhance the loading pace of your web page and avoid this terrible alert in your website).

When configured, an AMP web page will become a 2nd model of the web page, with the same content as the authentic version, being normally identified with “/ amp” on the cease of the hyperlink, which makes it less complicated to perceive its performance in isolation in net reports Analytics. This also ends up elevating another question that could turn out to be a hassle – duplicate content material.

search engine optimization


As in conventional search engine marketing, the challenge is to generate applicable, first-class content that users often look for, agreeing with their vicinity and their data desires. This information ought to be presented in an accessible way, making certain the consumer mobility, no matter the content, tool, and browser used. Adding new technology and adapting them to user desires is a more and more regular position in our area. Knowing how to research each point, reading professionals and cons, and comparing with present technology is simply the factor to do.

All that is no different when it comes to optimizing mobile websites. So, do not waste time, get ideas, critiques and seek all feasible sources. New technology comes up each day. Do no longer be the closing one to discover them!

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In principle, the concept of cellular bills has a strong commercial enterprise case, given the high market penetration costs of cell devices, which includes cellular telephones and PDA, in many elements of the sector. In addition, cellular operators and financial establishments use these gadgets to envision an attractive manner to enable their customers to make bills. On the consumer facet, users can achieve the benefits of convenience, permitting them to shop for items and services from any area.

In precept, a cell tool may be used as a POS (factor of sale) tool. Mobile operators and monetary institutions remember this concept as the subsequent logical step in making cellular devices dependent on charge tools for clients, appearing as a payment instrument supplementing coins, cheques, credit score cards, and debit cards.


Currently, economic institutions are rolling out wi-fi POS competencies to traders, which can compete with a client’S cell cellphone. Several new services were added around the sector in which traders are accepting payments from wireless POS terminals. These wireless POS terminals, for instance, permit traders to provide home transport services wherein bills are supplied and widely widespread upon delivery of products or offerings on the patron’S location.

Wireless POS terminals use the wi-fi networks of mobile operators to send charge commands to a service provider acquirer’S payment server. Consequently, wireless POS services are categorized as an extension of conventional fee offerings. Given that in a few regions of the arena, almost all people will quickly personal a mobile phone, and maximum service provider locations offer POS terminals as a form of payment, it’s far as a minimum achievable that the mobile tool will take over a massive part of the retail price market.

Since wi-fi POS implementations are an extension of contemporary payment infrastructures, users still need to use a credit score or debit card to make purchases. The convenience related to cutting-edge wi-fi POS techniques ought to do with the reality that those terminals are added to the location of the acquisition. For instance, in an eating place, the person is paying for their invoice through a debit card from their seat or for their groceries delivered to their front door.

Mobile gadgets permit the usage of numerous offerings, offerings that don’t need card readers, personal computer systems, and modem combos, or a merchant’S wireline POS terminal. Nowadays, cellular gadgets have an embedded chip that can store records and provide cozy authorization and identity.

The Need for Interoperability

But to make those offerings available to most people of mobile customers, cellular charge carrier providers need to roll out services that provide interoperability. Numerous mobile price pilots conducted that permit cellular gadgets to be used as a charge option, some of which have superior to full mobile charge services (e.G. PayPal, PayBox, MovilPago). To date, we? Ve observed that the key to imparting a successful cellular price carrier has to do with the blessings it offers the cease consumer and the give up person’s clients: convenience, safety, and freedom being a few key factors.

Though the enterprise has a protracted manner to head earlier than cell gadgets becomes a consumer’S price device of preference, to ensure the stability of a viable mobile payments infrastructure, collaboration is the key.

Both cell operators and economic establishments have tried, with little success, to enforce their personal character pilot projects. Both parties have encountered numerous problems. Mobile operators, for instance, due to their good-sized current patron base, technical understanding, and billing comprehension, regarded the maximum likely candidates to offer cellular price services. However, issues related to change management and the collaboration of numerous vendors needed to perform interoperability have arisen. Financial institutions alternatively are faced with a confined variety of users and excessive infrastructure expenses. To treatment, mobile operators and financial establishments have begun participating in providing cell price services to their clients mutually. For example, main Dutch direct bank ING/Postbank Nederland, has partnered with the Netherlands’ wide variety of three mobile carriers, Telford, to offer users mobile get right of entry to the bank’S retail applications and link consumer financial institution accounts to Telfort’S prepaid provider top-up abilities for account recharging. In this case, the reality that those two entities are taking advantage of their natural symbiosis is a massive step within the right route.

Right now, there are 4 entities had to make a charge via credit score card (acquirers, issuers, merchants, and clients) to make a charge via cell device; there are 5 (cell operators, acquires, provider, merchant, and purchasers). As a result, the right commercial enterprise model consists of the cooperation between cell operators, economic institutions, technology suppliers, and enterprise institutions to create a certain quantity of standardization to ensure the successful implementation of a strong cell bills infrastructure.

Still, numerous problems, inclusive of restricted capability available through the modern-day technology of networks and a lack of requirements to call some, are nonetheless hampering the efforts being accomplished via these enterprise players. In addition, questions concerning a success sales-producing commercial enterprise models also remain.



As cited earlier, mobile smartphone and PDA penetration prices are better than they have ever been, with forecasted boom quotes showing an exponential increase in consumer adoption. Accordingly, enterprise cognizance ought to be targeted around the enterprise side. Right now, it isn’t feasible for a mobile operator or a monetary institution to position out competing services on a proprietary version that does not consist of interoperability. Mobile operators and monetary establishments ought to collectively enforce mobile price services that marry a purchaser’S financial institution account with their cellular subscription. Offering payment services ought to be now not seen as an aggressive benefit but as an alternative as a necessity to power the fulfillment of the rollout of cell commerce.

Today we see numerous projects taking vicinity, such as introducing numerous enterprise associations designed to cope with the special issues associated with the cellular enterprise. With these sports underway-mobile, operators and financial institutions start to work together to roll out new payment services. Pre-paid top-up, as an instance, is the first real business cell charge utility this is being introduced into numerous markets. Financial institutions and cell operators are participating in enabling mobile subscribers to electronically pay for their pre-paid wireless accounts using numerous banking channels together with smartphone banking, Internet banking, and ATM and mobile banking, completely automating the? Top-up? Enjoy the usage of SMS (Short Message Service).

Currently, charge contraptions are stored in digital wallets living either on the cell tool or centralized at the open community service platform. Consumers register with the provider through their economic organization, cellular operator, or carrier provider, relying on how the service is set up. The registration is important to hyperlink the patron’S subscription statistics with their financial information and provision the mobile device for the service. Future strategies may see customers using their cell device to get admission to their bank debts honestly, wherein the mobile operator’S feature will really transport the records. In addition, smart cards issued via economic institutions may also begin to turn out to be more usual.


As mobile offerings and infrastructures evolve, we will start to see the real perception of cellular charge contraptions dwelling up to the hype of? Each time, anywhere bills.? Soon, cellular bills will become a critical part of purchaser existence. Changing the price devices we have hidden in our wallets todaCooperationion between cellular operators and financial institutions is needed to construct a viable cell payment provider. It is also clear that the subsequent logical payments enterprise step is to offer clients the potential to make bills for goods and services on their cell devices. The only authentic concept of?Anytime everywhere payments? It is possible via getting the right of entry through a cell device. ‘Where there’s a wi-fi, there may be a manner,’ and the key to the enterprise’s success is as easy as giving consumers what they want.

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This year, 2010, is seemingly the year of the mobile. Any business enterprise dealing in virtual media is talking about it. Wall Street analysts are lionizing the capability, and there is a developing quantity of important brands implementing their cell method. Any international marketer worth their salt is plotting a path to get entry to the pockets of the four billion cellular subscribers globally-extensive. Many organizations are actually beginning to fulfill the related era demanding situations head-on. This paper factors the way for revolutionary brands to start enforcing high effect cell initiatives right now.

However, executing a mobile strategy nowadays is an evolving method, and there are substantial hurdles to triumph over in constructing effective, vast-primarily based, mobile projects. It isn’t always just about handing over a brand new piece of technology (which is getting simpler). Still, it’s also about the software of that technology to the market you are addressing and how to get your clients embracing your cellular channel. Obviously, they want to create a compelling personal experience that is fundamental to the success of your marketing campaign. We have learned thru painful revel in that, in reality, your clients will attempt your cell channel simplest once earlier than finding out whether or no longer to offer it ‘well-known air-play.


Why is ‘going mobile so hard? The mobile medium has many distinct players, from vendors to handset producers to structures to content publishers and others. There are few requirements for transferring content across companies to distinctive cell gadgets, and it is still a touch daunting for the uninitiated to navigate. Despite the noise and the ‘explosive’ growth of this marketplace, there are simplest a handful of providers that understand a way to produce and post wealthy, compelling, relevant, and attractive content material throughout the multiplicity of cellular tool kinds now to be had.

The first obstacle to triumph over exists within the shape issue of cellular gadgets. Consumer expectancies of the interactive media experience had been formed through the Internet, and the Internet revel in does not map directly to the small display size. It is constrained by using the bandwidth of the cell surroundings. Mobile projects have to be conceived and designed specially to aid a compelling cellular to enjoy. Our revel in to-date has been that that is uncharted territory for the extensive majority of mobile brand techniques and has been characterized greater with the aid of trials than by way of countrywide and international rollouts.

In contrast to the open, standards-pushed Internet, the next venture is that the cell world is highly fragmented. There are presently extra than 30 primary handset manufacturers producing over 500 different phones, with massive variations in working structures, display screen sizes, show resolution, processing speed, memory, and performance. These differences suggest that mobile content and programs need to be tailored to run on multiple, dissimilar devices, significantly complicating the improvement effort. Further versions in carrier delivery among extra than six hundred companies add extra improvement complications and cost nonetheless. For these motives, many cellular campaigns today are restricted to one service and a handful of gadgets, which compromises reach, or to the most primary of content material technologies, which compromises effectiveness.

Perhaps the most critical query that desires to answer is: “Do you agree with the hype, and if so, is the timing right for me to ‘go cell’ now?” If the solution to each is ‘yes,’ the subsequent question is, “How will I benefit from aggressive advantages akin to those of pioneering net projects a decade ago?”

Given that the cellular marketplace is in a constant nation of flux and the noise stage is constantly increasing – what are the possibilities open to a modern brand?

There are 5 wonderful attempted and depended on methods for extending cellular projects to new audiences described as follows inside the chronological order in their front to the general market.

1. Text messaging via SMS has established reach and offers simplicity. It’s also the most commonplace non-voice use of mobile devices, accessed through anyone who texts buddies and circles of relatives or downloads ringtones and presents a strong shipping mechanism.

2. Rich content delivery thru MMS (multimedia messaging provider) can provide primary video, audio, and pics similarly to textual content. It may be used for extra colorful, lively enticements, including directions to a restaurant a chit for a movie. SMS and MMS can group up, with SMS making the preliminary solicitation and MMS presenting the shipping of rich content material. On the drawback, SMS/MMS offer very constrained content transport – most effective a hundred and sixty characters. SMS, being text-handiest, can deliver simply bare messages. While MMS provides basic multimedia, it and SMS percentage further trouble in that they provide only-way, walkie-talkie kind communications. They are useful for alerting customers to special offers and providing reputation utilizing sending easy static content. They do not offer an effective way to a logo experience and must also be used with caution; no person likes receiving unwanted text messages on a cellular cellphone, or worse, getting stuck with utilization prices.


3. The Mobile Web makes use of WAP (wireless utility protocol) to access internet websites. The WAP browser, which operates similar to a laptop-based browser however is simplified for the mobile surroundings, can deliver a much more pleasurable user enjoy than SMS/MMS can, and is completely interactive. Mobile telephones with browser talents are mainstream, and while utilization is less, not unusual than SMS/MMS, approximately seventy-five% of all cell devices are Internet-enabled. Those customers with their WAP browsers differ markedly from their behavior with laptop browsers, as widespread web surfing on a mobile tool would not work well.

There’s no mouse, no right keyboard, slower connections, and internet sites designed for computer access commonly displayed awkwardly on small cell screens. That makes the cell web first-class desirable to utilities that target precise audiences with tailored offerings. For example, an airline cellular carrier that presentations flight popularity, timetable facts, itineraries, and gives flight changes and take a look at-in. In different words, handing over a confined part of the content material and functionality available at a logo’s full net web page formatted especially for handsets. Having identified the correct utility, the venture of accommodating versions amongst devices and companies stays.

4. Downloadable rich media programs that support a ramification of environments consisting of Java, BREW, Windows Mobile, Symbian, Android, and iPhone, are now hitting the headlines. These programs enable a much richer user to enjoy than do SMS/MMS or cellular web, with the addition of awesome video and audio and a better level of contextual presentation, which include menu choices that make the surest use of display actual property at any given factor inside the person experience. Creating compelling cellular applications calls for substantially more than genuinely figuring out what content material to consist of and wherein to reformat the overall internet site and necessitates the creation of fresh content and interplay designed and optimized especially for the cellular enjoy.

Even although maximum telephones are wealthy-media successful, few rich media device impartial applications exist. For instance, Apple now boasts that there are extra than 100,000 iPhone Applications or Apps ( http://bit.Ly/803DzU ) for this precise device – however it is pretty not likely that the substantial majority of these will ever be ported to other handsets. That’s in large part a development problem and manner that the proliferation of those programs cannot be ubiquitous unless they’re advanced for each unmarried type of smart smartphone. Unlike in the computer international, a Java version that works on one cell device doesn’t necessarily work on different mobile gadgets. Given the proliferation of tool-precise Java implementations, brands who select to deliver rich media programs are frequently compelled to pick which gadgets they will aid, so one can manipulate improvement and trying out costs.

5. Flash Lite is a runtime surrounding specially optimized for mobile phones. Flash Lite allows OEMs and operators to distinguish their gadgets via customized consumer interfaces, a whole web experience, and the capacity to get admission to video and cell content material across devices.

Now we’ve blanketed what’s to be had; we need to forget how a logo has to start to put into effect this technology. Most brands that have embarked on their cellular method have regularly started their initiative with advertising attention and have largely confined this interest to SMS/MMS campaigns, using them with the most basic consumer interaction. Those who’ve ventured, in addition, normally accomplice with a vendor imparting either cell internet or wealthy media know-how. Because of the inherent era bias, this risks letting technology pressure the implementation in enterprise dreams using the implementation.

Ideally, a brand wanting to optimize their efforts would be exceptionally served through partnering with a vendor that could guide their strategic initiative with whichever era is high-quality desirable to the task, combining a couple of technologies to support exceptional elements of the cell initiative when suitable. It would be a bold pass to begin an initiative using ‘in-house’ sources with no tune file of fulfillment. There are a small but developing wide variety of suppliers who offer robust and dependable improvement systems at this stage of the marketplace development – not varied to the early days of the net. The prudent preference should be a seller who has been inside the marketplace for some time with a demonstrable tune report of turning in exponential boom from the mobile channel.


If you are significantly interested in divining and executing your cellular method, you may be satisfied you made the selection due to the fact the sooner you get started with excessive-impact cell campaigns, the sooner you may have a severe competitive benefit in achieving the ones 4 billion global mobile phone subscribers.

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Mobile marketing is a large potential source of visitors, customers, and income to your business, but as yet fairly untapped. Yet, over the following 3 years, it’s miles expected that extra than half of the cutting-edge internet users will be getting access to the internet through mobiles and other handheld devices.

Mobile advertising offers a very non-public type of interactivity for courting construction with your prospects. It’s now not just about bombarding people with text SMS marketing messages. Mobile pleasant web websites and cellular packages mean marketers can reach a much more target audience. The facts are quite convincing, and opposition in the mobile direct advertising area remains relatively low.

Growth in cell customers

Worldwide there are four billion humans with cellular telephones. In fact, there are almost five times greater cellular smartphone owners than laptops and laptop owners, specifically home internet geared up.

Gartner, the IT research company, predicts that over the subsequent 3 years, over half of contemporary net users will be getting access to the net via mobiles and other hand-held gadgets.

“There are clear opportunities for mobile transactions to grow as users, on this and previous surveys, indicate that they want with a purpose to use their mobiles to shop for greater items, inclusive of books, track, journey offerings, family utilities, and digital appliances,” says BuzzCity CEO, KF Lai.

It’s a very global fashion. BuzzCity’s recent survey puzzled 1,798 cell users throughout the Americas, Asia, Africa, Western Europe, and the Middle East and showed that ninety% had immediately purchased services or products thru their mobile.

The fashion toward mobile marketing

It’s no marvel simply that the quickest growing advertising technologies and rising channels are mobile, wealthy media, and social media. You most effective must seek some of the famous key phrases for the net advertising and online domestic, commercial enterprise industry to peer how these methods are all being followed with enthusiasm by using entrepreneurs.


Unica launched its “The State of Marketing 2010″ results from the present-day Global Survey of Marketers, and there are a few remarkable findings.

The survey stated that “Nearly 1/2 of marketers surveyed have already embraced social media marketing, and adoption is healthful throughout maximum social media retailers, such as blogs, Facebook, and Twitter. However, entrepreneurs need to suppose extra approximately integrating social media with other advertising tactics.”

Despite the rapid increases in the capacity target market, “mobile advertising and marketing” is a relatively new practice. The time period describes advertising and marketing on or with a cell device, which includes a cell smartphone, the usage of WAP, or textual content messaging to talk about the business and the consumer.

Mobile advertising and marketing are increasing in significance, with over 30% of entrepreneurs surveyed already using a few shapes or other mobile advertising and lots of resources of records (magazines, and services to be had to aid them.

Nevertheless, cell advertising has grown during the last 1-2 years (nearly one hundred% inside the UK), regardless of the monetary recession. The total is quite small compared to advertising on the internet, which the last yr become higher than that spent on TV.

However, the Mobile Marketing Association indicates the growth in mobile advertising is in all likelihood to boost up as handsets equipped with the new generation, such as cellular broadband, grow to be ubiquitous and consumer behavior adjustments.

The reaction from advertising providers is not away at the back of. For example, 84444.Com recently launched its Do-it-Yourself mobile advertising campaigns that can be run to benefit a computer laptop. YouTube is making huge adjustments to its cell net presence and has now begun incorporating adverts during its cell web page.

How to tap into the cell marketplace

Anyone in the enterprise needs to continually be looking for new methods to contact their customers and construct interest from new possibilities. And mobile advertising may be the golden price ticket.

Your cellular consumer is completely switched-on, impulsive, and geared up to have interaction at the drop of a hat. Who wouldn’t need to faucet into cellular marketing? It’s the ultimate direct response tool.

Mobile advertising, you could argue, is perhaps as a substitute extra captive target market. When someone has the smartphone in their hand and downloads a page, they may be plenty engaged than on a laptop primarily based internet site. It’s a much extra powerful direct reaction tool than the internet.


Conversions from mobiles as compared to internet or e-mail advertising and marketing are 5 instances higher. And, glaringly competition is tons decrease because nobody is actually aware of this but.

So what adjustments do you want to make for your enterprise to attract cell clients?

Well, first, you have to ensure your website is mobile pleasant, especially in case you are sending text SMS messages with energetic internet links on your mobile contacts. There’s a tonne of reasons why this is important. Still, commonly because cellular is an immediate and impulsive kind of medium, you need the recipient to comply with the link and get to a beneficial web page and quickly.

Consider that subscribers on your email list may be analyzing their messages on their telephone. So you need to hold your essential message and hyperlink ‘above the fold’ to use a newspaper term. To make clear: whilst you’re having access to emails from a cell, now and again, the longer ones get truncated, so placed your hyperlink early on, and don’t forget the guidelines of compelling headlines.

But additionally, as with the SMS, your cellular consumer ought to be able to click on your call to movement hyperlink within the e-mail and bring up the page right there and then from their telephone’s net browser. The chances they may go to your website after they get lower back to their PC are a long way decrease.

Google is actively looking for first-rate cellular-enabled websites with a characteristic in its search outcomes because this is a large source of revenue for them if their users are happy. There are not sufficient mobile websites accessible. To learn how to create a Google-friendly mobile version of your website online, and you may rank better than on your ordinary computing device web page.

There’s an entire spectrum of answers for making your webpage mobile pleasant. These range from the simple and reasonably priced, like including a bit of code you upload to your WordPress blog, to an extra complicated and luxurious decision to create a whole and general cell website.

Getting your website listed utilizing Google on the cellular search engine?

Google has a mobile website online maps wonderful from the same old website maps. Check out their webmaster gear for the assist on that. And get yourself indexed in the Google local commercial enterprise listings. Google has a manner you can construct a mobile landing page inside that device. It works nicely for brick and mortar organizations. However, it’s an all right internet presence.

Google knows that people search in another way on their mobiles than they do on their computer. They really have a selected mobile keyword studies device. Not an awful concept, then, to clue up the entire extraordinary algorithms search engines like google and yahoo are the usage of for cell looking.

Another thing to don’t forget to quickly maintain your mobile textual content advertisements mirroring the style of social networking conversations. Opera (one of the cell browsers) information shows that forty-one % of people gaining access to the cell internet are going to social network websites, so MySpace, Facebook, Twitter. These are intertwined and meshed together as a tool, so these ads need to paintings collectively.

Automating the SMS text advertising technique

You want to add a cellular cellphone field to your net web page capture form if you presently seize your site visitors’ names and electronic mail addresses. With a list of numbers, you can unleash your cellular direct advertising and marketing energy through sending automatic, scheduled SMS or text messages to your subscribers.

Internet marketers have regarded for years the money is in the relationship together with your email list. As mobile advertising gets unleashed, it’s probably your telephone list that turns into the gold widespread.

SMS has an amazing ninety-seven% open charge – and typically in the first 5 minutes of receiving the message. That’s effective to entrepreneurs! If the “auto tester” replaces the autoresponder, do you have a commercial enterprise method for that dramatic exchange?


Early adopters ALWAYS make the maximum money. So go check out cell advertising and notice what a distinction it can make on your commercial enterprise.

Dr. Jay Allyson Dempster is an independent consultant, founder of Belanda Consulting, success Business Academy, and The Educational Entrepreneurs Association, supporting small organizations to grow their purchaser base thru insightful advertising and marketing. This is on-message, in-carrier, and wildly worthwhile.

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Mobile purchasing is sincerely here. According to the findings of ABI studies, mobile shopping within the US accounted for $369 million in sales in 2008. That parent jumped to $1.2 billion in 2009. And 2010 is projected to witness an estimated $2—four billion in mobile purchases. But while the recognition of buying from one’s cellular tool is growing every day, some of the largest and most dependent on net retailers within the industry maintain to lag a ways behind within the cellular panorama. There are clearly only a handful of groups that can be poised to achieve the benefits of a developing mobile buying marketplace in 2010.

What helped a domain make my listing of 2010s Top 10 Mobile Shopping Sites?

I checked out the depth of content, accessibility and searchability, person-friendly features, and specific capability. I looked for websites that rock, that made me live and… Save awhile.

1. Crate and Barrel Mobile

Crate and Barrel can be new to the cellular space, but the domestic furnishings brand is speedy taking rate with a brand new cellular website online that has begun to resonate with clients. With the apparent aim of supporting people save Crate and Barrel’s entire catalog from everywhere globally, Crate and Barrel have spruced up the conventional cellular shopping with some attributes sure to be cloned by way of competitors in no time in any respect.

Gift thoughts are galore! Don’t have any thoughts yourself? No concerns, Crate and Barrel in your mobile will right away solve this trouble
• Check in-shop availability of the goods you want
• The entire catalog of products is offered and searchable from the cell site
• Manage wedding ceremony and gift registries and favorite lists
• Product reviews, product opinions, and more product opinions – the best, the bad, and the unsightly are all here


2. Fossil Mobile

Fossil professes its repute as a purveyor of the finest (and most low-priced) clothes, shoes, and add-ons available within the retail world for both ladies and men nowadays. That quest for excellence has further spilled over into the cell web, in which Fossil is now digging up offers and keeping a devoted purchaser base with a mobile internet site that is each bit as cool as it’s far clear-cut.

• The sleek and visually attractive user interface best for sifting thru Fossil’s large stock of watches, handbags, clothing, footwear, earrings, etc.
• Create or manipulate your account
Track shipments, view order reputation, and replace your purchasing cart
• Use particular keywords or item numbers to bring up precise product data
• Always a boatload of income and good deal opportunities to gander through
• Register for email alerts from Fossil’s mobile website

3. REI Mobile

REI (Recreational Equipment Inc.) may not be as well-referred to as Bass Pro Shops. However, the out of doors pastime equipment and wearing items retailer has one colossal leg up at the competition: a depraved cool cell website online. From backpacks and tents to the portable cooking device and dozing bags, REI serves up a dynamic cell web page that is an ought to for the avid outside fanatic.

• Simple person interface with acquainted REI look and experience
• Shop manufacturers and REI-outlets
• Access expert advice from REI approximately the entirety from trekking to camping
• Sign up for Gmail
• Check out the exceptional and largest income across a couple of product categories

4. Office Max Mobile

Easily one of the least regarded and most underutilized great cell buying websites in life, Office Max is ultimately gaining floor – and publicity for its remarkable mobile features that take the ease of customer service to a whole new level. Giving customers the ability to browse and buy merchandise ranging from printer paper to office furniture, Office Max mobile leaves customers very little suitable to move into a physical Office Max keep honestly. A whole buying experience is waiting to be located on your handset.

• Click-to-call capability connects purchasers with customer support reps
• Monitor weekly advertisements
• Manage your account
• View your nonetheless-in-development buying cart on the cell web page
• Easy product and order entry gadget

5. Barnes and Noble Mobile


Barnes and Noble, simply put, is one of the sexiest mobile websites around. It changed into hot on the iPhone last yr, and it will be even warmer this 12 months. Boasting a variety of first-rate attributes, Barnes and Noble are considered an exemplary model of all that a cutting-edge cell buying web page has to be.

• Reserve or buy items for pickup at a nearby save
• Quickly browse and buy eBooks
• Review order history/popularity
• Compile a want list
• Purchase gift cards
• Soak up complete product details for books, DVDs, and music

6. Target Mobile

While nothing may also appear openly new and thrilling approximately Target, think again. 2010 may be the yr of the coupon for Target customers. Now accepting mobile coupons for the primary time inside the retail giant’s long records, Target is making cell buying and discount buying synonymous in the course of the acquainted and cozy purple and white portal of Target’s mobile internet site.

• Secure distinct cell coupons
• Browse registries
• Search in-depth category listings, product descriptions, client rankings, and evaluations
• Find localized weekly advertisements and promotions

7. Walgreens Mobile

Out of the left-field, Walgreens has launched a mobile internet site that has turned out to be an exceedingly warm cellular commodity, in reality, no time at all. Both Walgreens Mobile and its corresponding iPhone app aim to supply the convenience of the benefit to keep proper for your handset. Low on flash but high on practicality, the straightforward, clear-cut interface serves up precisely what you would assume – a cellular Walgreens enjoy.

• Refill prescriptions on the go
• View or order pics
• Browse products, their prices, and purchaser reviews
• Locate the nearest Walgreens store
• Take advantage of weekly commercials and storewide promotions

8. Best Buy Mobile

Like no different client electronics store, Best Buy has developed a powerful cellular presence widely utilized and revered with the aid of consumers. With most of the website’s online emphasis positioned on customer opinions and providing a wealth of beneficial information, Best Buy Mobile is at the pinnacle of its recreation inside the virtual international. It is poised to thrive as one of the most dominant cellular buying websites of 2010.

• Perhaps the easiest take a look at-out procedure of any store’s mobile internet site
• Up thus far, information, client opinions, and fresh content material capabilities
• Detailed product searches and outlines
• The present-day in nearby ad campaigns

9. Dooney & Bourke Mobile

Dooney & Bourke may be a well-known purse and add-ons retailer, but their cellular presence is brand-spankin’ new. Giving their cell woman consumers on-the-move get right of entry to the ultra-modern (and trendiest) handbags and accessories is a no-brainer. Launched at the stop of 2009, Dooney & Bourke’s cellular site exemplifies a smooth but major mobile shopping enjoy from beginning to complete.

• Attractive consumer interface
• Neatly labeled among handbags, add-ons, and different stylish present gadgets
• Thirty shoppers can speedily peruse gadgets beneath $a hundred
• Specials, favorites, and new products are comfortably reachable
• Comprehensive product seek functionality

10. Sunglass Hut Mobile


A contemporary but realistic accent for all seasons, shades can speak volumes approximately one’s feel of self, no longer to say fashion. For this cause, it’s no marvel why the enterprise of sunglasses has emerged as a multi-billion dollar industry. Consequently, Sunglass Hut has grown to be one of the first essential retail sunglasses specialists to step up to the plate with a excellent cell website.

• Expansive criteria choice of sun shades manufacturers, shapes, colors, and so on.
• Easy login and registration
• Eye-catching mobile layout and straightforward navigation
• The modern markdowns from pinnacle brands like Dolce & Gabbana

Of direction, there has been a motive I compiled this listing: due to the fact I need to make this list. Although Catalogs.Com’s mobile website online is clean out of the field, I actually have extraordinary aspirations. As in all matters, I appeared to the fine with the concept and am usually open to comments. I want to pay attention to what your top 3 favorite cellular websites are. Please publish me a comment and let me recognize.

Leslie Linevsky is a co-founder of Catalogs.Com, the foremost portal vacation spot website for purchaser print catalogs and website catalogs on the Internet. A nicely reputable authority on online retail income, Ms. Linevsky has greater than 25 years of sales and advertising experience.

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Smartphones are a massive fulfillment story of the past two years – and the devices get extra powerful every 12 months. Many companies attain vast blessings through the usage of mobile technology – which includes those in each industrial and commercial market. Deploying programs to cell users entails a unique set of challenges and alternatives. This article presents a heritage of the current mobile technologies to be had.

Types of Application for Mobile

The fundamental attention with handing over commercial enterprise applications over cellular phones is the wide variety of devices and the extensive style of functions.

Successful cellular utility development regularly entails an aggregate of technologies and techniques. This is where a diverse talent set, collectively with an expertise of the cell landscape, is important to offer organizations no longer most effective with development offerings however additionally effective steering in this time of accelerating exchange. The demanding situations at this stage in the cellular era are reflected by way of an ever-increasing variety of opportunities for agencies to put in force new and progressed approaches.

In general, there are principal tactics to delivering commercial enterprise solutions over mobiles:

(1) Web

The cellular Web has passed through significant advances over the last few years. According to current research, around a 3rd of adults in the UK are the use a telephone – it appears pretty safe to anticipate that this can help most effective preserve to boom. Many more cell customers have some form of the internet get entry to. Although the functionality of cellular Web browsers is now at a good degree, there are substantial restrictions in phrases of network connectivity and velocity – this is expected to enhance over the next couple of years as 4G kicks in, but for the instant, stays a severe constraint.

Many firms create cellular versions of their sites and Web services, with minimized content designed to address mobile hardware and statistics connectivity boundaries. One doubtlessly treasured prospect within the mobile Web may be the improvement of HTML5. This technology is still very an awful lot underneath development. Still, with predominant websites inclusive of the Financial Times opting to use it instead of focusing on precise mobile structures, it does look very promising. HTML5 gives some advantages consisting of facilities for offline guide, multi-media, interactivity, and place consciousness.

(2) Mobile Apps


Native cell packages are software answers deployed immediately onto gadgets together with telephones. Many mobile packages link to net offerings, with the application, or “app,” dealing with consumer interaction natively. Mobile apps have the benefit that they provide a deep degree of interactivity. This is ideal for tool hardware – for example, the use of gestures or sensors like GPS. The issue with using cell programs to deliver enterprise services is the range of systems in operation. As of early 2011, Google, Apple, and RIM together occupy around 90% of the smartphone marketplace. However, the mobile landscape remains in a state of alternate. Different gamers include Windows and Palm – it would be unwise to make any predictions about how marketplace share will appear even in a few months upon as matters stand.

Microsoft has changed the Windows Mobile system with Windows Phone 7, with an extended focus on client use. Although Microsoft presently has a reduced function in phrases of cellphone market percentage, the upcoming Mango release is calling very promising and is being received quite well in early testing.

In phrases of technology for cellular apps, the list is lengthy and depends on which platform (or systems) you pick out to target. Among the maximum usually used programming languages for mobile applications are Java, Objective C, and C++. Each of the fundamental structures has a particular Software Development kit, with its personal tools to assist with the layout, testing, debugging, and deployment.

The complexity of cell software development is such that focused on even an unmarried platform includes great testing. Some agencies maximize development sources using balancing native consumer interaction with go-platform resources on the back-end. A cell app can effectively function as an interface for a Web utility.


Besides concentrating on specific cellular systems through software programs and Web development, there are extra ways to make the most mobile contexts for some business processes – SMS is one such case. In this model, services are added as SMS text messages. This has the gain of typically working throughout all phones, and charge can be dealt with through users’ bills – but it’s a minimal form of interplay. SMS also has a problem that message delivery isn’t always assured. Integrating SMS message coping with Web programs is pretty easy – and a guide for processing SMS messages from customers is broadly available.

About Android

Google’s Android running machine goes from power to energy in the intervening time. Having to start with being seen as a platform of interest, especially to geeks, Android now occupies around a 3rd of the phone marketplace proportion. Android’s growth is in part all the way down to the openness of the platform, which is available on phones across the market variety and from diverse hardware manufacturers, making it handy to a more varied range of customers than iPhone.

Apps available through the Android Market also are difficult to little or no manage, which produces a perfect deal of range and versatility; however, naturally, outcomes in a higher proportion of terrible fine packages in a stream.


Google’s approach is the opposite of Apple – which keeps tremendous manipulate over its cellular phone working device. Google’s initial idea changed into making a new smartphone operating system that would be open and loose. Their hope turned into that this would inspire the modern improvement of each phone and program. Google has invested in Android as it anticipated that Web searches could manifest on mobiles, and it desired so one can market it to cellular customers.

Although Google’s position within the cell world appears very sturdy proper now, it’s miles still difficult to say how matters will develop. In phrases of users and programs, Android has, within the beyond, been seen through many as extra focused on consumer offerings than corporation use while compared with Apple and RIM; however, there are a few proofs that that is converting. The Android gadget is presenting a good level of integration with commercial enterprise offerings, including Microsoft Exchange. The platform’s open nature makes integrating with existing organization applications probably less difficult than for certain competitors.

About iPhone

The iPhone was off the path in a dominant function because the advance of the telephone took form, and the platform is still in a totally effective vicinity. Although commercial enterprise customers clearly tended toward Blackberry in the beyond, each iPhone and Android have persevered to make good-sized headway for the corporation in addition to patron use, even as Blackberry has started out catering greater to the patron person as well. The result is that all three principal phone platforms are now occupying some of the identical areas.

The iPhone offers to assist for outside commercial enterprise utilities consisting of Microsoft Exchange. In contrast to Android, iPhone apps are subject to serious vetting earlier than users can install them. The natural disadvantage to this elevated stage of manipulating over the platform as an entire is a lack of flexibility; however, for commercial enterprise applications, the plus side is a complete high assure of excellent and reliability for the give up user – and ultimately for any enterprise techniques being carried out through the era.

With the trendy visible designs and interaction fashions, the emblem is well-known; the iPhone is virtually an appealing platform for business programs. Apple was responsible for developing progressive features whose success has brought on other structures to emulate them, along with multi-touch interplay.

There are some severe issues with iPhone development:

Apple does not permit users to deploy packages onto the iPhone immediately – all applications must be bought from the Apple Store, and Apple takes a 30% cut. There can be a few ways around this in the future, but we aren’t aware of it at the gift.

For certain applications, the iPhone’s fragility, economic value, and battery existence may also pose troubles. Of course, those limitations follow mainly to industrial/industrial packages. They aren’t specifically a hassle in terms of making end-person programs. Blueberry has the Objective C abilities necessary to increase iPhone programs, and we might be very interested in discussing this with clients.


Although iPhone has misplaced sizeable cellphone floor to both Blackberry and Android, it’s far normally still seen because the platform to beat and is still a marketplace chief in many approaches.

About RIM Blackberry

RIM’s Blackberry platform became lengthy because of the cellular machine of choice for commercial enterprise and professional users, a perception that persists to a positive diploma. Over the past few years, Blackberry has also made massive advances in the patron market, introducing handsets that have tested mainly famous among younger smartphone customers.

Like Android, Blackberry hardware is very varied, so customers can access cellular sites and applications thru differing display screen sizes and controls – increasing the complexity in any improvement project. The Blackberry platform grants a wealth of business enterprise services as general, with Blackberry Enterprise Server seen as a major asset for corporate users. Email on Blackberry is in particular robust, so customers who’re depending on a excessive level of safety and reliability in messaging (and communications in trendy) naturally tend in the direction of this platform.

While iPhones are centered on touchscreen interaction, as are Android devices to a slightly lesser diploma, Blackberry handsets are most likely to offer hardware keyboards for text input. This may be a key issue in the potential of the platform for certain application categories.

A feasible issue for cell Web programs focused on Blackberry is that the Web browsers at the machine have, in the past, been notably less advanced than those on each iPhone and Android. However, more recent fashions have addressed this trouble consisting of the modern-day WebKit browser.

Native apps may be deployed thru the Blackberry App World market, which has, up to now, no longer occupied as primary a role for customers because of the app stores on iPhone and Android. However, the logo is actually focusing tremendous efforts on growing this component of utilization.

About Windows Mobile

Windows Mobile and Windows Phone 7 represent Microsoft’s foray into the mobile international, which has loved various ranges of success inside the purchaser and industrial markets.

From the purchaser’s point of view, in the interim, many of the high cease telephone manufacturers such as HTC and LG are generating handsets with the Windows Phone running device deployed on them, with networks that include O2 and Orange supplying cell services. Nokia and Windows have reached a chief deal wherein the producer loses its Symbian platform entirely to recognition on Windows as its running device of choice.

In 2011, Microsoft was due to release a major new edition of the cell Windows platform named Mango. This ton expected release ought to alter the placement of Microsoft extensively within the cell global, partly due to the Nokia partnership and in part because the system is ready to include several latest functions, including increased support for HTML5.

At the same time, Windows Mobile has also been followed strongly by way of producers of business PDAs and mobiles – transportable computing device merchandise designed for a commercial in preference to patron use. This has visible Microsoft exploring various industrial contexts for cellular processing, with Windows Mobile 6.5, in particular, success in such environments, and hardware produced by using various manufacturers together with Motorola. Windows Mobile is consequently a herbal choice for plenty of cell places of business desires, together with warehouse and shipping offerings.

From an improvement angle, Windows Mobile has very robust advantages. Microsoft has supplied a rich platform of improvement gear – consisting of the C# language, which’s a whole lot less difficult to apply than C used on different mobiles. Microsoft additionally includes equipment for communique among software on the cellphone and imperative servers, and that they even consist of a small database engine.

The robust development gear and wide availability of various devices make Windows Mobile a specifically precious platform for turning in enterprise packages. At Blueberry, we have a uniquely high understanding of Windows Mobile structures, so we are nicely positioned to deliver solutions in this platform.

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The yr 2011 turned into marked with more improvements and tendencies in the mobile area than ever earlier. With healthful boom fees recorded in 2011 and optimistic predictions for the following couple of years, 2012 looks like the year of even extra exciting cellular trends.

A big selection of factors contributed to the worldwide increase of mobile packages (apps) in 2011. Among them are developing network technologies, reducing cell information usage prices, increased utilization of smartphones, restructuring the sales-sharing styles, and an extensively accelerated full or partial subsidy of apps via cell advertising options.


According to the Mobile Stats and Facts 2011, of the arena’s four billion mobile phones in use, around 1.1 billion have been smartphones. In Q1 2011, the worldwide cellular smartphone market ballooned to a 19.Eight% boom fee 12 months-over-year due to an extensive upward push of smartphone shipments. As envisioned via IDC’s Worldwide Mobile Phone Tracker, vendors shipped 371.Eight million units in Q1 2011 in comparison to 310.5 million devices in Q1 2010. In North America, the mobile telephone market changed into stored the front and middle through Apple’s iPhone and HTC Thunderbolt. At the same time as in Western Europe, it was dominated especially by way of new devices from HTC, Samsung, and Sony Ericsson.

On the global scale, Nokia took the main role in cargo volumes and market share (although the latter dropped from 34.7% to 29.2 % 12 months-over-yr), followed by Samsung. Apple maintained its spot #4 on IDC’s list of Top 5 Mobile Vendors.

The breaking news of 2011 became the launch of the partnership between Nokia and Microsoft to regain the floor lost to the iPhone and Android-based devices totally. The new approach manner Symbian and MeeGo, Nokia’s present cellphone working systems, will be progressively sidelined. Symbian is currently transformed right into a “franchise platform,” whilst “MeeGo will location improved emphasis on longer-term marketplace exploration of next-era devices,” according to the employer statement. However, Nokia nonetheless expects to sell about 150 million extra Symbian devices in the destiny.

Regarding the overall cellular utilization patterns of 2011, 61% of human beings suggested the use of their cell gadgets to play video games, 50% – to do a web search, 49% – to get admission to social media, 36% – to study information and 33% – for popular entertainment purposes.

In 2011, over one-third of Facebook’s 600 million user base used Facebook mobile apps, 50% of Twitter’s hundred sixty-five million user base used Twitter Mobile, and over two hundred million YouTube perspectives passed on cellular gadgets each day. Overall, 30% of all smartphone owners accessed their social media accounts via mobile browsers in 2011.

In 2011, many massive brands commenced mixing cell technology with their enterprise desires with a view to boom their presence in at least one of the top app stores. This has opened up new horizons for already booming cell apps markets and growing new venues for similarly marketplace improvement. On the alternative hand, many manufacturers did no longer purpose monetizing their apps and best used them as an add-as much as their logo equity. Last yr, the Apple App Store remained the general chief and the “shop of choice” for both brands and customers. On the other hand, Android Market has won a huge floor with 50% of the worldwide brands who prefer to publish their apps in it during 2011. The newly brought Amazon App Store has received 14% of the brand mobile apps’ publications in only three months of being round.

The global cell app marketplace is estimated at $6.Eight billion in 2011, according to Markets & Markets, a US-based studies firm. It is expected to develop step by step to reach $25 billion over the subsequent 4 years, with the Apple App Store accounting for 20.Five% of the total revenues.

According to iSuppli, an IHS-owned market research firm, the collective revenues from Apple, Google, Nokia, and Blackberry app shops grew around seventy-eight % in 2011 from 2009 and are predicted to reach $8.3 billion in 2014.

In 2011, Apple held the predominant cellular apps marketplace percentage in terms of the sales generated.

However, in terms of cellular app downloads, Android outpaced Apple in step with the statistics from ABI studies.

Eight Trends That Ruled The Global Mobile Market In 2011

1. Near Field Communications (NFC) Technology


In 2011 Sprint Nextel joined forces with handset makers and generation agencies to put in force NFC payment systems. Google used VeriFone Systems and ViVOtech software to run the check carrier in five US towns. The Google NFC-enabled offerings allowed consumers with mainly ready telephones running on Google’s Android OS to pay for goods and redeem coupons with their handsets at NFC-ready coins registers.

2. iPhone 4S

Many expected Apple to introduce its subsequent-generation iPhone five inside the 2011 “Let’s Talk iPhone” event. Instead, Apple unveiled its iPhone 4S, the “smartest” telephone ever. Equipped with an 8-megapixel digital camera, iCloud capabilities, and Sprint network access, it comes with a powerful voice reputation software program and different modern capabilities. Apple said to have sold over four million of its iPhone 4S gadgets just three days after the legitimate launch.

3. QR Codes

2011 become the year of massive use of two-dimensional brief reaction (QR) codes in virtual and print advertising and marketing campaigns. When a coded photograph is captured using a cellular tool or a pill, the user receives immediate access to an abundance of logos/product facts. With QR codes, corporations have a much higher risk to less complicated and quickly reach their audience and stakeholders.

4. Increased mobile gaming

Games have been the most popular sort of apps among smartphone users in 2011. According to today’s Report with the aid of Nielsen, final yr many telephone proprietors have been ready to virtually pay for mobile games – more than they might for any other app category

5. The Cloud

In 2011, Apple delivered its rather predicted iCloud service, which allows storing music, pix, apps, and greater and pushing them robotically to all of the person’s devices thru wi-fi technology. Google launched a comparable song Cloud carrier permitting customers to add their song libraries and circulate them from each cellular gadget and PC.

With these and different Cloud offerings, greater cell apps are anticipated to transport to the Cloud within the close to destiny. They can be accessed and performed immediately from the Cloud thru a cellular internet browser interface. To facilitate this variation, several technologies are already used. For example, HTML5 is used to permit caching on the handset and avoid fluctuations in-network service shipping.

Additionally, in 2011 a few providers of cell solutions supplied integrated cellular browsers to permit direct get right of entry to apps from the publisher’s internet site and elimination of traveling app shops. Each app builder and publisher can now engage immediately without the involvement of / sharing profits with any 1/3-celebration app shops.

6. 4G Technologies

In 2011, every mobile provider announced its plans to update its networks to numerous quicker mobile statistics technologies, including HSDPA, HSPA+, and 3GPP LTE. The providers’ funding in better speeds and higher bandwidth will help the industry maintain up with the exploding call for cell Internet throughout 2012. A tremendous majority of cellular gadgets already shipped in 2012 are 4G-enabled, even though they nonetheless, in reality, hook up with 3G and EDGE networks.

7. Augmented truth

Augmented fact (AR) refers back to the addition of a laptop-assisted contextual layer of data over the actual global, developing a superior or augmented fact. However, exceptional kinds of AR such as head-mounted shows have been around for over 30 years. In 2010 and 2011, AR developed from being a fab machine on the outer edge of visualization and pics technologies to a principal participant within the era landscape because of the increased bandwidth and smartphone adoption.

AR proliferates rapidly into various domains from schooling to tourism / touring to video production and so forth. Many AR apps consisting of Layar use GPS positioning and geo-tagging to annotate current areas with an overlay of facts and three-D pics and characters.


8. Mobile advertising

According to Stephanie Baghdassarian, Research Director at Gartner, “cell advertising is now recognized as a possibility for brands, advertisers and publishers to have interaction consumers in a centered and contextual way, enhancing returns.” In 2011, cellular advertising budgets were set to grow relatively throughout the various categories and regions. The worldwide cell ads market generated around $3.Three billion in 2011, greater than double the $1.6 billion generated in 2010.

Mobile Market Expectations For 2012

In 2012 we were able to maximum possibly see:

– Increased investments in the NFC era throughout handset makers and vendors

– Improved in-app billing protection

– More region-based totally cell trade solutions permitting customers to test into a shop to alert a store of their presence or to feature items to a purchasing cart definitely utilizing taking their photo or their barcodes photo inside the physical shop

– LTE 4G as a mainstream generation in North America and Western Europe

– iPads and capsules continuing to replace PCs as a commercial enterprise tool of preference

Apple iPad three and lengthy-awaited iPhone five with more desirable functionalities accommodating the excessive-speed LTE network and NFC era

– Enhanced social sharing because of the smartphones’ boom

– Extended cell seek to allow purchasers to have interaction with effects which include setting an order without delay from the cell cellphone, reserving a ticket, or creating a hotel reservation

– Gamification because the ultimate manner of attractive a brand new era of users centered on changing their regular stories into sport-like hobbies

– More item reputation (OR) apps permitting users to tune their surroundings for precise items of interest

– More unified communication (UC) customers for cell immediately messaging provided with the aid of over-the-pinnacle carrier providers, which include Skype

– More effective cellular email solutions via a series of era upgrades allowing low-price mobile extensions to present email offerings (Gartner expects mobile e-mail customers to account for 10.6% of the worldwide mobile person base by way of 2014)

– More businesses growing a strategic technique in the direction of their mobile carrier shipping and differentiation (smartphones vs. tablets)

– Tablet trade (T-commerce) and e-wallet as new buzz phrases

Strategic partnerships between cellular companies and popular video providers like YouTube or Vimeo to allow users to duplicate their online behaviors on their cell gadgets

Viktor Bogdanov
PR Manager

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Living on your own can sometimes be a lifestyle choice, or it might be due to necessity or a culmination of circumstances. When living alone, for whatever reason, it can sometimes be difficult to combat a feeling of loneliness and social isolation.

The adage of being ‘alone in a crowd’ shines a light on the fact that being amongst other people doesn’t mean that you can’t feel lonely at the same time. However, when solo home living means limited contact with others, a more profound feeling of disconnection can result.

The past few months have focused on many people who might not have been affected by it before. Various limitations on socializing due to the coronavirus pandemic, either self-imposed or legally mandated, have changed how most of us lead our daily lives.

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For those living on their own, this has brought many challenges for beating the adverse effects of being isolated from everyday social routines. Thankfully there are plenty of ways that you can beat this feeling of loneliness even in these unprecedented times.

Online sociability

The online world we live in means that there are limitless opportunities to connect with others 24/7. The most popular way is by using the platforms with the give-away clue in their name – social media.

Facebook became huge on the back of people using it to keep in touch with friends and family. It also built on its predecessor ‘Friends Reunited’ by giving people the chance to seek others with whom they have lost contact. Other social media sites such as Twitter and Instagram offer different connecting methods, and each attracts its own demographic and fan base.

The early days of the internet saw subject-specific forums play a much more significant role. Today they still offer excellent opportunities to engage with others who might share your enthusiasm about subjects such as music, movies, TV, cars, cooking, or almost anything else you can imagine.

Web-based services

Of course, there are also less informal ways to use online platforms and services to combat loneliness and its associated problems.

Stress can easily result from feeling cut off from other people and the world in general, which can be helped by using online therapy for anxiety. Taking a web-based approach to accessing professional help means you can do so much more discretely than having to attend an appointment at a physical address. It also means that it’s a perfect solution for anyone looking for this kind of therapy under social distancing conditions.


Having a pet is a well-known way to combat feelings of loneliness. Obviously, dogs and cats are the most popular choices, but more exotic and unusual animals can also provide the same sense of connection.

Taking a dog for a walk is a great motivation to get outdoors and into the fresh air. Pet ownership also brings another community of like-minded people that can offer help, advice, and tips either in the ‘real world’ or online.


Of course, you are more likely to feel a sense of loneliness when you let your mind focus on the idea of it too much. Keeping mentally active and engaged makes it far easier to keep the feelings at bay, so making sure that you have hobbies and interests that absorb your concentration is vital.

Almost anything that would be classed as a hobby or general subject of interest will likely have some form of social interaction aspect that comes with it, even if, once again, it takes place in the ‘virtual world. Mainly though, the simple joys and pleasures that can come from taking a deep interest in a particular thing will be the reward in itself.


One of the aspects of taking an initial interest in something to a deeper level usually involves learning more about it and its people. In more general terms, ‘learning’ can be a great way to combat loneliness, as structured educational programs usually involve interaction with others and therefore have a built-in social aspect.

Whether that means attending classes or taking part in other group activities, giving your mind the task of learning new things gives you a chance to focus on something positive. It will also expand your outlook and horizons outside of your home.

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