Blogger Book Giveaways: What Authors Need to Know

As the proprietor of a company that gives book opinions and operates a book contest, I’ve long been conscious that numerous bogus contests and reviewers are available. I’ve also promoted blog excursions for authors. I firmly agree that having your very own blog and being a guest on someone else’s weblog is an amazing way to get the word out about your book. But not all blogs and bloggers are created the same, and worse, some aren’t very sincere.

Recently, I have become aware of a brand new fashion amongst bloggers to provide giveaways to their readers. Sadly, lots of these purported giveaways are scams, or at least, they are no longer completely honest or imparting what they claim they may provide for the book’s author. Following are a few examples and recommendations to observe earlier than providing your e-book to bloggers who’re presenting giveaways.


First, permit’s examine the e-book giveaway system and inspire bloggers to provide an ordinary e-book giveaway. The blogger requests authors and often other owners of various products to ship them the goods to overview them. Next, they study the ebook or use the product and write an assessment of the product, posting the product facts on their weblog. They then ask humans to submit their names through a few digital forms or e-mail for a random drawing for a giveaway of the product. The product is then mailed to the winner. Sounds simple sufficient.

But it is actually extra complicated than that. The blogger is not going to undergo all these paintings without getting something it goes back. Often, the blogger will post an image of the product with a link to in which it can be purchased, which includes a web bookshop that no longer handiest sells the product but also has a referral software wherein the blogger gets a commission on all merchandise bought whilst people click via from the blogger’s website to the vendor’s website and purchase the product.

That is even reasonable, and there may be nothing wrong with human beings being paid for their paintings. The possibility of unethical and scamming behavior comes, but in diverse, sometimes small, but extreme ways. Before you publish your e-book to a blogger, here are some things to look at out for:

1. FTC Disclosure-It is the law now that everybody who gets a profit when she or he endorses a product has to reveal that in advance. A legitimate website can have an FTC disclosure statement that the proprietor is receiving a commission (whether via click-through or the direct fee by using the author or product owner) for selling the work. That does now not imply the blogger is dishonest in imparting a great assessment of the product. In reality, if the FTC disclosure is there, it’s a great sign the blogger believes in being sincere about the product. If the FTC disclosure isn’t there, don’t participate.

2. Product Reviews-Before you send your ebook to someone to review it, have a look at the past evaluations on the website. A lot of bloggers (and ebook reviewers) claim that they overview books when, in reality, they genuinely copy the product description because it seems at the writer’s or an internet book shop’s internet site, or they copy the back cover description and put up that as a evaluate. That is not a valid book evaluation because it does not reflect the blogger’s private opinion of the book, and it’s an amazing signal the blogger failed even to bother to read the ebook to find out whether it merits being recommended. The blogger is, without a doubt looking to get as much merchandise featured on the blog as possible so more commission can be earned.

3. Multiple Copies-If bloggers request greater than copies of the e-book, it is not going they need the books for overview or giveaway. Understandably, the blogger would possibly want an e-book to study, after which another to ship to the giveaway winner. However, it is a lot greater sensible for the blogger to request the most effective replica. After the giveaway’s winner is known, the writer personally sends the winner an autographed replica. If a blogger requests extra than two copies, it is in all likelihood the blogger is amassing inventory to resell-perhaps to a local used bookshop, or perhaps at an internet shop, thereby making an income off copies of books he didn’t pay for and that the writer concept could be given away.

4. Drawing Results-An sincere blogger walking an ebook giveaway will reveal the winners’ names. However, it’d simply say Amanda W., Syracuse, NY or George T, Salt Lake City, UT for privacy’s sake. What is suspicious is not giving any indication that there are winners.

If you’re nonetheless uncertain whether or not to publish your book to a blogger’s ebook giveaway, contact the authors of a number of the previous giveaways and ask them whether it helped them or they ever heard from any of the readers. If the blogger is going for walks a legitimate contest and offers the author the e-mail and mailing cope with of the giveaway winner, you can touch the individual and rest confident that your ebook is going wherein it must. If the blogger is mailing out the copies himself, you do not have proof the books are being mailed out. In fact, I’ve heard from a few authors who have participated in such giveaways multiple times that they’re in no way obtained thanks or any comments from the individuals who supposedly acquired their books. While not receiving feedback isn’t necessarily a sign of dishonesty, while you do acquire comments, it’s a sign that the whole thing is functioning as it must.


Will an ebook giveaway help promote your book and provide you with publicity? It may want to if the blog receives several traffic, and if the blogger surely is giving the books freely, you could, as a minimum, discover one new fan. The blogger of the path might also let you know how the blog gets tens of thousands of perspectives. If that’s genuine, it is tremendous because then plenty of human beings will pay attention approximately your e-book. If they may be interested and no longer win it in the giveaway, they will purchase it with any luck.

If you do get scammed, you may most effective lose out on the fees of the few books you provide away; however that said, no person wants to be scammed, so do some studies earlier than you decide to provide away your books and you may relaxation confident that the readers whom you need your books to attain could be those taking advantage of the e-book giveaway instead of solely a blogger who’s out to make money without ethics.


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