Keyword research is an extensive and important part of the Houston SEO process. It’s the first and most vital step in obtaining accurate key phrases. If you want to redirect organic web traffic to your site, keyword research is the foundation. These magical words determine who visits your site and why. The more relevant you make the phrases, the brighter the prospects of getting web traffic from your target audience.
Four tips small businesses can use for fast and effective keyword research.
1. Relevancy
Finding keywords relevant to your page or blog post is one of the most important things when conducting keyword research. As Houston SEO experts, we know relevance is more important to your readers (and Google) than ranking. You want to rank high on search engines, but visitors will click off your page if your keywords aren’t relevant. This could be a reason for changing website data, such as high bounce rates.
2. Focus on Long-Tail Keywords
Long-tail keyphrases are longer and more specific keywords that a target audience will search for when they are close to the buying stage. They are typically phrases with 3-5 or more words in length and are the key to finding a relevant topic on any subject. Google is improving at analyzing the intent and the relevance of search queries and content. Therefore, it has become vital to shift to long-tail keywords.
For example, if you’re selling jewelry, instead of using the keyword “necklaces,” a long-tail keyword like “sterling silver oval pendant necklace” is more specific. Someone searching for this key phrase knows exactly what they’re looking for and is, therefore, most likely in the buying stage.
3. Check Out Your Competition
Look at your competitor’s blog-it’s the easiest and quickest way to find high traffic and bright keywords for your content. Identify the keywords and use them to create your unique content. For this technique to work, you must produce content of higher quality than your competitors. Could you not copy what they have already said? Instead, use your voice and perspective to add a unique spin to the same topic. Effectively managing this technique can help you pick the most relevant keywords during your research.
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4. Monitor Trends
Trends will show which keywords might evolve in a few years or months. You should plan content based on these predictable keywords to be ahead of others. Google Trends will show the recent rise of keywords on the traffic charts. If you target these keywords, your content will be ranked without much SEO practice since competition on these words is lower. If you are in a new market sector with the latest products, you can target upcoming keywords in advance using trend data.