It seems like almost everyone has a blog these days. From social media influencers to Fortune 500 companies – blogs are everywhere. That begs the question of how useful blogs are to SEO and digital marketing strategies. How do you compete with countless other blogs? And how does blogging even help with SEO?
The truth is, blogging can help with SEO in a variety of ways. Here at EraBright Digital Marketing, we regularly see blogging help clients with:
- Blogs provide fresh content for websites that attract visitors
- Helping integrate keywords into website content
- Blogs invite links from other websites
We know that blogging can help SEO, but your blog efforts must be effective and relevant to your marketing needs. Let’s take a closer look at how you can reap the benefits of blogging as previously-mentioned:
Google, as the leading search engine in existence, puts a high value on fresh and original content. That means that websites that are routinely updated with new content perform better because they tell Google that the site is active. This is one way that blogging can be extremely effective. If you aren’t in the market for a rebrand or new website, you can keep your website active by routinely posting blogs, or updating older blog posts.
Blogs are generally informative and include information that may be typed into a search engine. That is a great way for Google to see your site as having relevant information and credibility. If you have followers or subscribers, fresh content is also a great way to keep them engaged in what you have to offer.
Keywords are the foundation of every SEO strategy. You choose words or phrases that are relevant to your product or service that users are likely to search for. For example, if you are a law firm, you can expect users to search for “law firm in Atlanta” or “Atlanta personal injury lawyer”. Those are the keywords that you will want to include in your website and SEO strategy.
Blogs are a great way to integrate keywords into your website without having to add them to your evergreen content. You can use keywords naturally and build entire blog posts around a single keyword. You can also create FAQ blogs that answer questions, which will help Google see your website as informative. All of these factors together help you rank higher and increase visibility, traffic, and conversions.
Another primary goal of SEO strategies is to boost your website’s domain authority. This is done through backlinks, or links to your website from other domains. The more backlinks you have, the higher your domain authority will become. A high domain authority tells Google that your website is credible and that users can trust you. This is the most common way to get Google to rank you higher or endorse your website on search results, answer blocks, or “people also search” boxes.
As you can see, there are many ways that blogging can help improve SEO and get the traffic and visitors your website needs. There are also numerous ways to incorporate your blog into your overall digital marketing plan. You can add your blog to social media feeds or set up a subscription option for users.
Just remember to make sure your content is high quality and keyword-optimized. With a little blogging strategy and patience, you are almost certain to see your blog yield positive results.