Beauty

The best of beauty from Amazon India Fashion Week spring/summer 2017

1 Mins read

After the international leg of spring/summer Team Kgsr  2017 shows, the recently concluded Amazon India Fashion Week has officially heralded India’s new season. And even though there’s still time for spring to begin, this week, several looks should make it to your summer make-up mood board.

Elton Fernandez, the official make-up artist for Maybelline New York, created looks for 10 shows, including Rohit Gandhi and Rahul Khanna, Love Generation, and the JJ Valaya finale. For spring/summer 2017, the trend he says is “Bolder, more vivid make-up; vivid colors on the mouth, graphic liners. [This time] it wasn’t so much about neutrals or nudes as it was about celebrating potent color and a strong personality.”

India Fashion

Cases in point, the bold, glitter-heavy pout at Love Generation, the play of colors on the eyes at Sanchita, larger-than-life disco glamour at Rohit Gandhi and Rahul Khanna, and saturated hues at Masaba.

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If it wasn’t in-your-face color, it was the little details that stood out: intense highlights, shimmer eyeshadows that caught the light perfectly, a prominent sunset-inspired palette, natural-but-better complexions. “The focus was on contoured and highlighted faces,” says Fernandez of the looks at AIFW. “Brows were kept more or less natural, as was the blush. Hair was mostly left behind the ears and on the face. Zero hair extensions, no falsies at all.”

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Spent 2001-2004 buying and selling robots in Bethesda, MD. Spent several months working with tinker toys in the UK. Won several awards for selling teddy bears on Wall Street. In 2009 I was developing strategies for sausage in Prescott, AZ. Once had a dream of supervising the production of corncob pipes for no pay. At the moment I'm creating marketing channels for magma for the government. Communicator. Beer lover. Social media advocate. Travel guru. Pop culture evangelist. Entrepreneur.
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