According to the Pew Internet Project’s PIP Blogging Report, 46% of bloggers are a girl and the numbers are growing regular. However, many woman bloggers are a barely disillusioned with the shortage of popularity in their industry. After a week of studies, I finally asked myself why aren’t women greater prominent on the net? Of all of the weblog ranking lists, besides style and superstar blogs, an average of 12% of women seem inside the pinnacle a hundred of each list. And a few sources have the nerve to suppose that style blogs are “non-public diaries of favor”. After doing a little research I found out why such a lot of bloggers and readers these days understand ladies bloggers in another way than men:
Many men bloggers don’t link to girls bloggers
Less than 10% of girls are political bloggers
60% of ladies created blogs are categorized as “personal diaries”
Nearly 88% of top bloggers are white American guys.
Some guys don’t respect being lectured by girls
Instead of studying RSS feeds and getting to know listing after listing, I decided to move without delay to the supply to get greater solutions and find out how women electricity bloggers reached achievement, how they reach their readers, and what they consider the discrimination toward expert girls bloggers in brand new blogging network.
I communicated with 4 very distinct women bloggers (Chanel Ward/Hip Candy, Charlene Li/Groundswell: Winning In a World Transformed through Social Technologies, Michele Obi/My Fashion Life, and Julie Strietelmeier/The Gadgeteer) and requested them the identical 5 questions:
What is the point of interest of your blog and why did you choose this precise niche?
If you can describe your readers in three sentences or less what would you be saying?
How has running a blog advanced your career?
On average, best 12% of ladies bloggers have featured on pinnacle one hundred lists. Why do you observe that is?
If you can supply one phrase of advice to girls bloggers today what wouldn’t it be?
After speaking with those ladies I realized that a “power blogger” has not anything to go along with your ranking on a listing, however, the quality of your posts, the notice of your reader’s desires, and the capacity to appearance beyond fame and fortune and stay actual on your problem count number. This is a part certainly one of a two-part collection featuring ladies bloggers who’ve modified the way the sector views them and their readers. Today’s featured blogger is Chanel Ward from Hip Candy and Charlene Li from Groundswell: Winning In a World Transformed by Social Technologies.
Chanel Ward / Hip Candy
It’s tough to pick out one among my favored blogs, but Hip Candy is very close to my heart. From the tagline, “candy… However not in that fattening kind a manner” to the blog’s owner, Chanel Ward, Hip Candy is sparkling, interesting and new.
Fashion clothier/image artist/author Chanel Ward was featured as 225 Magazine’s Top People To Watch in 2008 and for a desirable reason. After being the voice for America’s Next Top Model Interviews and one of the finalists for Project Runaway’s fan favorite blogs this fashionista become invited to experience and write about Fashion Week and is quickly launching the much-anticipated clothing line Hip Couture. Blazing a trail of character and fashion her blog and her profession has a lifestyle of it is own, but don’t take my word for it.
1. What is the focus of your blog and why did you pick out this specific niche?
The cognizance of Hip Candy is my tagline. Fashion. Celebrity. Entertainment. Me. That’s basically what I blog about in a nutshell! I want to think of my blog as fashionably fun! I selected this area of interest due to the fact my background is in Fashion Design (graduated from the Fashion Institute of Design & Merchandising in Los Angeles, 1999 – http://www.Fidm.Com) and I’ve usually been intrigued by way of celeb way of life, so I just notion it might be a journey to begin a fun web page that could cognizance on the one’s matters, and at the same time, it might keep me abreast of what changed into happening within the [fashion] enterprise. Hip Candy is a fun discussion board for readers to come back and proportion their evaluations on fashion, (the present day trends, fashion don’ts…) movie star (what they were sporting, what have been they wondering?!) the today’s happenings in amusement, with a little bit of what is taking place with me thrown in for proper measure.
2. If you could describe your readers in 3 sentences or much less what could you are saying?
I was amazed to analyze recently that a number of my readers are as young as 12! But I also have more “pro” readers, women over 50 and past in addition to each age (and gender) in among. Hip Candy readers are very opinionated. Even even though most of them commonly believe maximum matters I opine, and “wax poetic” about, they don’t constantly consider the entirety I placed down, and that’s k! Having a distinction of opinion is what makes us particular! One of my most commented posts (69 comments at ultimate count number) has a firestorm of sturdy opinions on it from beginning to finish (http://hipcandy.Blogspot.Com/2007/03/style-verdict-hetero-men-in-heels.Html) Anyone who takes time out in their busy day to click on onto to Hip Candy, read a publish and share their reviews is more than very well with me.
3. How has running a blog advanced your career?
Wow. That’s such a loaded query! I’d never surely taken into consideration myself an “author”, however after beginning Hip Candy, I slowly commenced allow myself assume in any other case. My weblog has already reached degrees that I wouldn’t have imagined after I began it. I figured it’d simply be a fun hobby. The reaction due to the fact that I started it’s been exceptional already! It’s very humbling. Some of the more noteworthy advancements have been 1) exposure to the hundreds from accomplishing the “Top Model” interviews 2) getting credentialed and being invited to Fashion Week from my style coverage on the weblog coupled with strong readership 3) That identical solid readership translating into monthly advert revenue generated on Hip Candy 4) all-price paid trips to cowl alternate suggests and events ([http://blogs.Dreambrizo.Com/kbis_2007/]) five) popularity and acknowledgement from magazines, and sooner or later and ultimately, 6) built in name reputation for a destiny garb release! Blogging has in reality been a marvel and a blessing and I sit up for extra in 2008!
Four. In common, most effective 12% of women bloggers are featured on top one hundred lists. Why do you observe that is?
I hadn’t heard this statistic earlier than, but it is pretty stunning for the reason that I did pay attention that approximately half of the humans blogging proper now are girls. I do not sincerely recognize why extra ladies aren’t considered top bloggers. I’d like to discover that out myself. I’d love to discover what we as ladies could do to a degree the gambling field. I’m now not as privy as I’d want to be on how weblog ranking works. I’ve made a pair lists in the beyond, ([http://www.Fashioniq.Com/wordpress/2007/04/23/top-50-fashion-blogs-in-the-us/]) (http://www.Customizedgirl.Com/blog/) but until you are a site like Technorati who ranks blogs on several exceptional statistically primarily based standards, I’m now not positive how a great deal weight it holds. That being stated, I’m usually grateful to be protected from humans’ “Top” listing, whatever the standards!
Five. If you can deliver one phrase of advice to girls bloggers nowadays what wouldn’t it be?
My phrase of advice to women bloggers might be no longer surrender! So a lot of us who may additionally have a sturdy voice on something concern, fall by way of the wayside after beginning blogs and do not ever see the full fruit of what could have been. Unless you are a celebrity, nobody ever starts offevolved out with thousands and thousands of readers! I’m still striving for that myself! So it is definitely a manner, and developing pains are part of that system. I can take into account back while my mother and some of my buddies made up the whole thing of my readership. But in case you’re placing out exact content, readers will always observe. Have faith in your self and what you’re doing! Especially if you love it.
Charlene Li / Groundswell: Winning In a World Transformed with the aid of Social Technologies
Charlene Li is aware of what she’s speaking about and she or he is enthusiastic about it. Groundswell: Winning In a World Transformed via Social Technologies is one of the great written blogs on the internet, length. Charlene is a professional on technologies like blogs and social networking and uses this know-how to lead the advertising and marketing and studies team at Forrester.
Charlene would not just write approximately her passion, she consults others about tendencies and strategies surrounding her area of interest. She is the one of the maximum quoted analyst and has seemed in The NewsHour With Jim Lehrer, CNN, NPR, and BBC, as well as The Wall Street, Journal, The New York Times, and BusinessWeek. As a remember of fact, even as scripting this biography and learning Charlene’s accomplishments, a commercial for 60 minutes segment on Facebook was advertised, Charlene provided historical past on that story. Reading Charlene’s blog has in my opinion superior my career as a technology leader within my enterprise and has saved me fully up to date on progressive marketing answers through social networks and blogging. I am very honored to have her take some time to reach out my readers on the topic of ladies and running a blog.
1. What is the focus of your blog and why did you pick this unique area of interest?
The cognizance is tendencies in interactive and social technology in general for advertising functions. Most recently, the focus is on using social technology and supports a brand new ebook that I’m publishing in April 2008. The weblog is an extension of my paintings at Forrester Research.
2. If you can describe your readers in 3 sentences or much less what might you are saying?
I even have 3 very unique readers: 1) Businesspeople interested in leverage interactive and social technology, more often than not in marketing; 2) Influential press and bloggers; three) Thought leaders in the field, whom I can tap for research purposes.
3. How has blogging superior your career?
Oh, by so many methods! It’s given me visibility past the restrained Forrester consumer base and prolonged my have an impact on relatively. I actually have contacts that I would by no means have developed out the blog. And I depend on it continuously to conduct research amongst a network that doesn’t exist anywhere else. As such, I actually have got admission to higher research faster than all and sundry else inside the industry.
4. On average, only 12% of ladies bloggers have featured on top one hundred lists. Why do you think this is?
I’m assuming which you mean simplest 12% of pinnacle bloggers are girls. This is partly a count number of who does the list. And frankly, why does it count in case you’re a “top” blogger? The most critical factor is to know who your reader is and to hyper-serve them higher than everyone else. I’m unlikely to ever make it on the Technorati one hundred list, but I’m absolutely considered a “pinnacle blogger” in my area.
The other manner to take a look at it is do girls take into account themselves to be a pinnacle blogger? If the stat is 12% of girls bloggers don’t forget themselves to be pinnacle bloggers, then we have a self-esteem hassle!
Five. If you can provide one phrase of recommendation to women bloggers today what would it not be?
Be true to your self and on your reader. There’s nothing worse than a blogger who is striving to be something they aren’t.
Tierra Sir Bernard Law is the Vice President of Training & IT Development at Joy Corporation of Baton Rouge as well as a former Adjunct Professor at Baton Rouge Community College’s Small Business Training Center, where she teaches employees of Cox Communications, Casino Rouge, and Shaw, Inc. Laptop literacy and proficiency in Microsoft Office Applications. Ms. Bernard Law Montgomery has an immeasurable amount of revel in dealing the displaced community. She currently serves on the rebuilds steering committee and also designed and applied Joy Corporation’s Community Technology Initiative presenting schooling to the community free of rate using Microsoft Unlimited Potential Curriculum. As a community volunteer, she has designed artwork packages, play productions, and young people management programs to benefit African American youth inside the Baton Rouge and surrounding areas.
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