Ordering a business gift is easy, but choosing a suitable gift is more difficult. Below are some tips and trends that help you choose the right promotional gift.
Will there be another interesting moment of acceptance soon? Is there a holiday, anniversary or another occasion for a present? Then you definitely want to get inspiration for choosing your new business gifts. Perhaps we can help you by looking at the top 10 most popular business gifts search terms of August 2010.
Choosing a promotional gift
What do you pay attention to when choosing your business gifts? Do you choose an article because you think it ‘just nice’ or do you choose a promotion article that suits your company, your target group, but also the goal you want to achieve with the business gift? Promotional gifts are a very effective advertising and promotional tool. But it only works when you make the right choice. How do you make the right choice?
A well-chosen business gift can sometimes be in use for years with your business partner. Every time his or her eyes fall on your company name and logo. But when you make a wrong choice, the gift can also end up in the trash. I would be happy to help you choose the right promotional gift. Below are some tips. For the , this is important now.
Which goal do you want to achieve with your business gifts?
Remember before you choose a business gift for what purpose you have in mind. Do you want to increase brand awareness, if so, with your existing clients or with your potential customers? Or would you like to quote the contact, bring a new brand or product to the attention, increase the response to a mailing, or would you like to encourage your relations to do something, for example, to your exhibition stand? After you have decided what purpose you want to achieve, it is probably already a lot easier to choose a business gift or exclude others. For the also you will have option.
Then it is important to see what fits your company and, of course, what fits the recipient. Below are some questions that can help you choose a business gift.
Does this business gift match my goal?
- Does this promotional gift suit my target group?
- Does this business gift suit my company?
- Does this business gift match the relationship I have with the recipient?
- Is this gift suitable for the intended distribution method?
- Does this gift stand out well enough?
- Is the gift an effective way of spending my budget?
Now that you have a little idea of what is involved in choosing the right promotional gifts, you will find some tips below.