Android utility app suite SooperMo, operated by Gurgaon-based SooperMo App Studio Pte Ltd, has raised $100,000 (Rs 67 lakh) in seed funding from Dubai-based entrepreneur Lalit Vase. The vase is Red Entertainment Distribution FZCO, a distributor of interactive entertainment software in the Middle East region. The startup plans to use the capital raised to launch the beta version of its utility apps in the Middle East, Southeast Asia, and Africa, and co-founder Pushkar Sinha told Techcircle.
The app suite will hit the Google Play Store in the first week of November.
Launched earlier this year by Sinha and Tapan Pandey, SooperMo is a single package of utilities that includes disk and battery optimization, clean-up, privacy control, spam SMS blocker, malware app, and checker. The app suite comes bundled with a brand engagement module that will reward users for using the app daily. The apps will be freemium.
Sinha and Pandey previously worked with desktop-based utility companies Disk Doctor Labs Inc. and Remo Software. Earlier this year, the company raised its first round of funding led by Raj Hajela, the founder and director of mobile e-commerce company Estel Technologies. In addition, Estel’s chief operating officer, Deepak Luthra, also participated in the round. With a majority stakeholding in SooperMo, Hajela undertakes an advisory role in the startup.
SooperMo competes with global brands such as Clean Master and CC Cleaner.
In India, AppsDaily Solutions Pvt. Ltd develops products that include mobile anti-virus, mobile insurance, backup solutions, mobile privacy, SOS, mobile utilities, and games. In July this year, the company raised $2 million (around Rs 13.5 crore) in a bridge round of funding from Kalaari Capital, Qualcomm Ventures, Russian venture capital fund run-Net, and Zodius Technology Opportunities Fund. AppsDaily had previously raised $26 million in funding.
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