2011 was marked by more improvements and trends in the mobile area than ever before. With healthy boom fees recorded in 2011 and optimistic predictions for the following couple of years, 2012 looks like the year of even more exciting cellular trends.
A wide selection of factors contributed to the worldwide increase in mobile packages (apps) in 2011. Among them are developing network technologies, reducing cell information usage prices, increasing smartphone utilization, restructuring the sales-sharing styles, and extensively accelerating full or partial subsidy of apps via cell advertising options.
According to the Mobile Stats and Facts 2011, of the arena’s four billion mobile phones, 1.1 billion are smartphones. In Q1 2011, the worldwide cellular smartphone market ballooned to 19.Eight% boom fee 12 months-over-year due to an extensive upward push of smartphone shipments. As envisioned via IDC’s Worldwide Mobile Phone Tracker, vendors shipped 371. Eight million units were used in Q1 2011, and mcompared10.5 million devices in Q1 2010. The mobile telephone market in North America changed into storing the front and middle through Apple’s iPhone and HTC Thunderbolt. At the same time as in Western Europe, it was dominated especially by new devices from HTC, Samsung, and Sony Ericsson.
On the global scale, Nokia took the main role in cargo volumes and market share (although the latter dropped from 34.7% to 29.2 % in 12 months), followed by Samsung. Apple maintained its spot #4 on IDC’s Top 5 Mobile Vendors list.
The breaking news of 2011 became the launch of the partnership between Nokia and Microsoft to regain the floor lost to iPhone and Android-based devices. The new approach between Symbian and MeeGo, Nokia’s present cellphone working systems, will be progressively sidelined. Symbian is currently transformed into a “franchise platform,” while “MeeGo will location improved emphasis on longer-term marketplace exploration of next-era devices,” according to the employer statement. However, Nokia expects to sell about 150 million extra Symbian devices in the destiny.
Regarding the overall cellular utilization patterns of 2011, 61% of humans suggested using their cell gadgets to play video games, 50% to do a web search, 49% to get admission to social media, 36% to study information, and 33% for popular entertainment purposes.
In 2011, over one-third of Facebook’s 600 million user base used Facebook mobile apps, 50% of Twitter’s hundred sixty-five million user base used Twitter Mobile, and over two hundred million YouTube perspectives passed on cellular gadgets daily. Overall, 30% of all smartphone owners accessed their social media accounts via mobile browsers in 2011.
In 2011, many massive brands commenced mixing cell technology with their enterprise desires to boost their presence in at least one of the top app stores. This has opened up new horizons for already booming cell app markets and growing new venues for similar marketplace improvement. On the other hand, many manufacturers no longer propose monetizing their apps, and it is best to use them as an add-as-add to their logo equity. Last year, the Apple App Store remained the general chief and the “shop of choice” for brands and customers. On the other hand, the Android market has won a huge floor, with 50% of worldwide brands preferring to publish their apps in it in 2011. The newly brought Amazon App Store has received 14% of the brand’s mobile apps’ publications in only three months of being around.
The global cell app marketplace is estimated at $6.Eight billion in 2011, according to Markets & Markets, a US-based studies firm. It is expected to develop step by step to reach $25 billion over the subsequent four years, with the Apple App Store accounting for 20.Five of the total revenues.
According to iSuppli, an IHS-owned market research firm, the collective revenues from Apple, Google, Nokia, and Blackberry app shops grew around seventy-eight % in 2011 from 2009 and are predicted to reach $8.3 billion in 2014.
In 2011, Apple held the predominant cellular apps marketplace percentage in sales generated.
However, regarding cellular app downloads, Android outpaced Apple with the statistics from ABI studies.
Eight Trends That Ruled The Global Mobile Market In 2011
1. Near Field Communications (NFC) Technology
In 2011, Sprint Nextel joined forces with handset makers and generation agencies to implement NFC payment systems. Google used VeriFone Systems and ViVOtech software to run the check carrier in five US towns. The Google NFC-enabled offerings allowed consumers with mostly ready telephones running on Google’s Android OS to pay for goods and redeem coupons with their handsets at NFC-ready coin registers.
2. iPhone 4S
Many expected Apple to introduce its subsequent generation, iPhone Five, at the 2011 “Let’s Talk iPhone” event. Instead, Apple unveiled its iPhone 4S, the “smartest” telephone ever. Equipped with an 8-megapixel digital camera, iCloud capabilities, and Sprint network access, it comes with a powerful voice reputation software program and different modern capabilities. Apple sold over four million iPhone 4S gadgets just three days after the legitimate launch.
3. QR Codes
2011 became the year of massive use of two-dimensional brief reaction (QR) codes in virtual and print advertising and marketing campaigns. When a coded photograph is captured using a cellular tool or a pill, the user receives immediate access to many logos/product facts. With QR codes, corporations have a much higher risk of less complicated and quickly reaching their audience and stakeholders.
4. Increased mobile gaming
Games have been the most popular app among smartphone users since 2011. According to today’s Report with the aid of Nielsen, final yr many telephone proprietors have been ready to virtually pay for mobile games – more than they might for any other app category
5. The Cloud
In 2011, Apple delivered its rather predicted iCloud service, which allows storing music, pix, apps, and more and pushing them robotically to all the person’s devices through wi-fi technology. Google launched a comparable song cloud carrier, permitting customers to add their song libraries and circulate them from each cellular gadget and PC.
With these and different cloud offerings, greater cell apps are anticipated to be transported to the cloud near destiny. They can be accessed and performed immediately from the Cloud through a cellular internet browser interface. Several technologies have already been used to facilitate this variation. For example, HTML5 permits caching on the handset and avoids fluctuations in the shipping of the network service.
Additionally, in 2011 a few providers of cell solutions supplied integrated cellular browsers to permit direct get right of entry to apps from the publisher’s internet site and elimination of traveling app shops. Each app builder and publisher can now engage immediately without the involvement of / sharing profits with any 1/3-celebration app shops.
6. 4G Technologies
In 2011, every mobile provider announced its plans to update its networks to numerous quicker mobile statistics technologies, including HSDPA, HSPA+, and 3GPP LTE. The providers’ funding in better speeds and higher bandwidth will help the industry keep up with the exploding call for cell Internet throughout 2012. A tremendous majority of cellular gadgets already shipped in 2012 are 4G-enabled, even though they, in reality, hook up with 3G and EDGE networks.
7. Augmented truth
Augmented fact (AR) refers to adding a laptop-assisted contextual layer of data over the actual global, developing a superior or augmented fact. However, exceptional kinds of AR, such as head-mounted shows, have been around for over 30 years. In 2010 and 2011, AR developed from being a fab machine on the outer edge of visualization and pics technologies to a principal participant within the era landscape because of the increased bandwidth and smartphone adoption.
AR proliferates rapidly into various domains, from schooling to tourism/touring to video production. Many AR apps, such as Layar, use GPS positioning and geo-tagging to annotate current areas with an overlay of facts, three-D pictures, and characters.
8. Mobile advertising
According to Stephanie Baghdassarian, Research Director at Gartner, “Cell advertising is now recognized as a possibility for brands, advertisers, and publishers to interact with consumers in a centered and contextual way, enhancing returns.” In 2011, cellular advertising budgets were set to grow relatively throughout the various categories and regions. The worldwide cell ads market generated around $3.Three billion in 2011, greater than double the $1.6 billion generated in 2010.
Mobile Market Expectations For 2012
In 2012, we were able to see the following possibly:
– Increased investments in the NFC era throughout handset makers and vendors
– Improved in-app billing protection
– More region-based cell trade solutions permitting customers to test into a shop to alert a store of their presence or to feature items to a purchasing cart by taking their photo or their barcode photo inside the physical shop
– LTE 4G as a mainstream generation in North America and Western Europe
– iPads and capsules continuing to replace PCs as a commercial enterprise tool of preference
– Apple iPad three and the lengthy-awaited iPhone Five with more desirable functionalities accommodating the excessive-speed LTE network and NFC era
– Enhanced social sharing because of the smartphone’ boom
– Extended cell seeks to allow purchasers to interact with effects which include setting an order without delay from the cell cellphone, reserving a ticket, or creating a hotel reservation
– Gamification is the ultimate manner of attracting a brand new era of users centered on changing their regular stories into sport-like hobbies
– More item reputation (OR) apps permitting users to tune their surroundings for precise items of interest
– More unified communication (UC) customers for cell immediate messaging provided with the aid of over-the-pinnacle carrier providers, which include Skype
– More effective cellular email solutions via a series of era upgrades allowing low-price mobile extensions to present email offerings (Gartner expects mobile e-mail customers to account for 10.6% of the worldwide mobile person base by way of 2014)
– More businesses growing a strategic technique in the direction of their mobile carrier shipping and differentiation (smartphones vs. tablets)
– Tablet trade (T-commerce) and e-wallet as new buzz phrases
– Strategic partnerships between cellular companies and popular video providers like YouTube or Vimeo to allow users to duplicate their online behaviors on their cell gadgets
Viktor Bogdanov
PR Manager
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