This year, 2010, is seemingly the year of the mobile. Any business enterprise dealing in virtual media is talking about it. Wall Street analysts are lionizing the capability, and a developing number of important brands are implementing their cell method. Any international marketer worth their salt is plotting a path to get into the pockets of the four billion cellular subscribers globally. Many organizations are beginning to fulfill the related era-demanding situations head-on. This paper factors into how revolutionary brands are starting to enforce high-effect cell initiatives.

However, executing a mobile strategy nowadays is an evolving method, and there are substantial hurdles to overcome in constructing effective, vast-primarily based mobile projects. It isn’t always just about handing over a new piece of technology (which is getting simpler). Still, it’s also about the software of that technology to the market you are addressing and how to get your clients to embrace your cellular channel. They want to create a compelling personal experience that is fundamental to the success of your marketing campaign. We have learned through painful reveal that, in reality, your clients will attempt your cell channel once earlier than finding out whether others offer its ‘well-known air-play.

Why is ‘going mobile so hard? The mobile medium has many distinct players, from vendors to handset producers to structures to content publishers and others. There are few requirements for transferring content across companies to distinctive cell gadgets, which is still daunting for the uninitiated. Despite the noise and the ‘explosive’ growth of this marketplace, a handful of providers understand a way to produce and post wealthy, compelling, relevant, and attractive content material throughout the diversity of cellular tool kinds now to be had.

The first obstacle to triumph over exists within the shape issue of cellular gadgets. Consumer expectancies of the interactive media experience have been formed through the Internet, and the Internet does not map directly to the small display size. It is constrained by using the bandwidth of the cell surroundings. Mobile projects have to be conceived and designed specially to aid a compelling cellular to enjoy. Our reveal to date has been that that is uncharted territory for most mobile brand techniques and has been characterized more by trials than countrywide and international rollouts.

In contrast to the open, standards-pushed Internet, the next venture is that the cell world is highly fragmented. There are presently more than 30 primary handset manufacturers producing over 500 different phones, with massive variations in working structures, display screen sizes, show resolution, processing speed, memory, and performance. These differences suggest that mobile content and programs must be tailored to run on multiple dissimilar devices, significantly complicating the improvement effort. Further carrier delivery versions among over six hundred companies add extra improvement complications and costs. For these motives, many cellular campaigns today are restricted to one service and a handful of gadgets, compromising reach, or to the most primary content material technologies, compromising effectiveness.

Perhaps the most critical query that I desire to answer is: “Do you agree with the hype, and if so, is the timing right for me to ‘go cell’ now?” If the solution to each is ‘yes,’ the question is, “How will I benefit from aggressive advantages akin to those of pioneering net projects a decade ago?”

Given that the cellular marketplace is constantly in flux and the noise stage is constantly increasing, what possibilities are open to a modern brand?

There are 5 wonderful attempted and depended-on methods for extending cellular projects to new audiences, described in chronological order in their front to the general market.

1. Text messaging via SMS has established reach and offers simplicity. It’s also the most commonplace non-voice use of mobile devices, accessed through anyone who texts buddies and circles of relatives or downloads ringtones, and presents a strong shipping mechanism.

2. Rich content delivery through MMS (multimedia messaging provider) can provide primary video, audio, and pics similar to textual content. It may be used for extra colorful, lively enticements, including directions to a restaurant or a chit for a movie. SMS and MMS can group up, with SMS making the preliminary solicitation and MMS presenting the shipping of rich content material. On the drawback, SMS/MMS offer very constrained content transport – most effective at a hundred and sixty characters. SMS, being the text-handiest, can deliver simple messages. While MMS provides basic multimedia, it and SMS are troublesome because they give only one-way, walkie-talkie communications. They are useful for alerting customers to special offers and giving a reputation by sending easy static content. They do not offer an effective way to a logo experience and must also be used cautiously; no person likes receiving unwanted text messages on a cellular cellphone, or worse, getting stuck with utilization prices.

3. The Mobile Web uses WAP (wireless utility protocol) to access internet websites. The WAP browser, which operates similarly to a laptop-based browser but is simplified for mobile surroundings, can deliver much more pleasurable user enjoyment than SMS/MMS and is completely interactive. Mobile telephones with browser talents are mainstream, and while utilization is less, not unusual, than SMS/MMS, approximately seventy-five% of all cell devices are Internet-enabled. Those customers with WAP browsers differ markedly from their behavior with laptop browsers, as widespread web surfing on a mobile tool would not work well.

There’s no mouse, right keyboard, slower connections, and internet sites designed for computer access commonly displayed awkwardly on small cell screens. That makes the cell web first-class desirable to utilities that target precise audiences with tailored offerings. For example, an airline cellular carrier presents flight popularity, timetable facts, and itineraries, gives flight changes, and takes a look at it. In other words, handing over a confined part of the content material and functionality available at a logo’s full net web page formatted especially for handsets. Having identified the correct utility, the venture of accommodating versions amongst devices and companies stays.

4. Downloadable rich media programs that support a ramification of environments consisting of Java, BREW, Windows Mobile, Symbian, Android, and iPhone are now hitting the headlines. These programs enable a much richer user to enjoy than SMS/MMS or cellular web, with the addition of awesome video and audio and a better level of contextual presentation, which include menu choices that make the surest use of display actual property at any given factor inside the person experience. Creating compelling cellular applications calls for more than genuinely figuring out what content material to consist of and where to reformat the internet site. It necessitates the creation of fresh content and interplay designed and optimized, especially for cellular enjoyment.

Although most phones are wealthy-media successful, few rich media device impartial applications exist. For instance, Apple now boasts more than 100,000 iPhone Applications or Apps ( http://bit.Ly/803DzU ) for this precise device. However, it is pretty unlikely that most of these will ever be ported to other handsets. That’s largely a development problem, and the proliferation of those programs cannot be ubiquitous unless they’re advanced for each type of smart smartphone. Unlike in the computer international, a Java version that works on one cell device doesn’t necessarily work on different mobile gadgets. Given the proliferation of tool-precise Java implementations, brands who select to deliver rich media programs are frequently compelled to pick which gadgets they will aid so one can manipulate improvement and try out costs.

5. Flash Lite is a runtime environment specially optimized for mobile phones. Ite allows OEMs and operators to differentiate their gadgets through a customized consumer interface, a complete web experience, and the capacity to access video and cell content across devices.

Now we’ve blanketed what’s to be had, and we need to forget how a logo must start to be implemented with this technology. Most brands that have embarked on their cellular method have regularly begun their initiative with advertising attention. They have largely confined this interest to SMS/MMS campaigns, using them with the most basic consumer interaction. Those who’ve ventured, in addition, normally accomplice with a vendor imparting either cell internet or wealthy media know-how. Because of the inherent era bias, this risks letting technology pressure the implementation in enterprise dreams using the implementation.

Ideally, a brand wanting to optimize its efforts would be exceptionally served by partnering with a vendor that could guide its strategic initiative with whichever era is highly desirable to the task, combining a couple of technologies to support exceptional elements of the cell initiative when suitable. It would be a bold pass to begin an initiative using ‘in-house’ sources with no tune file of fulfillment. A small but developing wide variety of suppliers offer robust and dependable improvement systems at this stage of marketplace development – not varied to the early days of the net. The prudent preference should be a seller who has been inside the marketplace for some time and has a verifiable tune report of turning in an exponential boom from the mobile channel.

If you are significantly interested in divining and executing your cellular method, you may be satisfied you made the selection because. The sooner you get started with high-impact cell campaigns, the sooner you may have a competitive advantage in achieving the 4 billion global mobile phone subscribers.

Mobile purchasing is sincerely here. According to the findings of ABI studies, mobile shopping within the US accounted for $369 million in sales in 2008. That parent jumped to $1.2 billion in 2009. And 2010 is projected to witness an estimated $2—4 billion in mobile purchases. However, while the recognition of buying from one’s cellular tool is growing daily, some of the largest and most dependent on net retailers within the industry continue to lag behind in the cellular panorama. Only a handful of groups can be poised to achieve the benefits of a developing mobile buying marketplace in 2010.

What helped a domain make my listing of 2010’s Top 10 Mobile Shopping Sites?

I checked the depth of content, accessibility and searchability, person-friendly features, and specific capability. I looked for websites that rocked, made me live, and made me save a while.

1. Crate and Barrel Mobile

Crate and Barrel can be new to the cellular space, but the domestic furnishings brand is quickly taking rate with a new cellular website online that has begun to resonate with clients. With the apparent aim of helping people save Crate and Barrel’s entire catalog from everywhere globally, Crate and Barrel have spruced up conventional cellular shopping with some attributes sure to be cloned by competitors in no time in any respect.

• Gift thoughts are galore! Don’t you have any thoughts yourself? No concerns, Crate and Barrel in your mobile will be right away right• Check the in-shop availability of the goods you want
• The entire catalog of products is offered and searchable from the cell site
• Manage wedding ceremony and gift registries and favorite lists
• Product reviews, product opinions, and more product opinions – the best, the bad, and the unsightly are all here

2. Fossil Mobile

Fossil professes its reputation as a purveyor of the finest (and most low-priced) clothes, shoes, and add-ons available within the retail world for both ladies and men nowadays. That quest for excellence has spilled into the cell web, in which Fossil is now digging up offers and keeping a devoted purchaser base with a mobile internet site that is each bit as cool as it’s far clear-cut.

• The sleek and visually attractive user interface is best for sifting through Fossil’s large stock of watches, handbags, clothing, footwear, earrings, etc.
• Create or manipulate your account
• Track shipments, view order reputation, and replace your purchasing cart
• Use particular keywords or item numbers to bring up precise product data
• Always a boatload of income and a good deal of opportunities to gander through
• Register for email alerts from Fossil’s mobile website

3. REI Mobile

REI (Recreational Equipment Inc.) may not be as well-referred as Bass Pro Shops. However, the retailer of out-of-doors pastime equipment and wearing items has one colossal leg up on the competition: a depraved cool cell website online. From backpacks and tents to portable cooking devices and dozing bags, REI serves up a dynamic cell web page that is an ought-to for the avid outside fanatic.

• Simple person interface with acquainted REI look and experience
• Shop manufacturers and REI outlets• Access expert advice from REI for approximately the entirety of everything from trekking to camping
• Sign up for Gmail
• Check out the exceptional and largest income across a couple of product categories

4. Office Max Mobile

Easily one of the least regarded and most underutilized great cell buying websites in life, Office Max is ultimately gaining floor – and publicity for its remarkable mobile features that take the ease of customer service to a whole new level. Giving customers the ability to browse and buy merchandise ranging from printer paper to office furniture, Office Max mobile leaves customers very little suitable to move into a physical Office Max keep honestly. A whole buying experience is waiting to be located on your handset.

• Click-to-call capability connects purchasers with customer support reps
• Monitor weekly advertisements
• Manage your account
• View your nonetheless-in-development buying cart on the cell web page
• Easy product and order entry gadget

5. Barnes and Noble Mobile

Barnes and Noble, simply put, is one of the sexiest mobile websites around. It became hot on the iPhone last year and will be even warmer this 12 months. Boasting a variety of first-rate attributes, Barnes and Noble are considered an exemplary model of all that a cutting-edge cell-buying web page has to be.

• Reserve or buy items for pickup at a nearby save
• Quickly browse and buy eBooks
• Review order history/popularity
• Compile a want list
• Purchase gift cards
• Soak up complete product details for books, DVDs, and music

6. Target Mobile

While nothing may appear openly new and thrilling about Target, think again. 2010 may be the year of the coupon for Target customers. Now accepting mobile coupons for the first time inside the retail giant’s long records, Target is making cell buying and discount buying synonymous through the acquainted and cozy purple and white portal of Target’s mobile internet site.

• Secure distinct cell coupons
• Browse registries
• Search in-depth category listings, product descriptions, client rankings, and evaluations
• Find localized weekly advertisements and promotions

7. Walgreens Mobile

Out of the left field, Walgreens has launched a mobile internet site that has turned out to be an exceedingly warm cellular commodity, but in reality, it has not been available for much time. Walgreens Mobile and its corresponding iPhone app aim to supply the convenience of the benefit to keep proper for your handset. Low on flash but high on practicality, the straightforward, clear-cut interface serves up precisely what you would assume – a cellular Walgreens enjoy.

• Refill prescriptions on the go
• View or order pics
• Browse products, their prices, and purchaser reviews
• Locate the nearest Walgreens store
• Take advantage of weekly commercials and storewide promotions

8. Best Buy Mobile

Like no other client electronics store, Best Buy has developed a powerful cellular presence widely utilized and revered by consumers. With most of the website’s online emphasis on customer opinions and providing beneficial information, Best Buy Mobile is at the pinnacle of its recreation inside the virtual international. It is poised to thrive as one of the most dominant cellular buying websites in 2010.

• Perhaps the easiest take look at-out procedure of any store’s mobile internet site
• Up thus far, information, client opinions, and fresh content material capabilities
• Detailed product searches and outlines
• The present-day nearby ad campaigns

9. Dooney & Bourke Mobile

Dooney & Bourke may be a well-known purse and add-on retailer, but their cellular presence is brand-spankin’ new. Giving their cell woman consumers on the move the right of entry to the ultra-modern (and trendiest) handbags and accessories is a no-brainer. Launched at the top of 2009, Dooney & Bourke’s cellular site exemplifies a smooth but major mobile shopping enjoy from beginning to completion.

• Attractive consumer interface
• Neatly labeled among handbags, add-ons, and different stylish present gadgets
• Thirty shoppers can speedily peruse gadgets beneath $ hundred
• Specials, favorites, and new products are comfortably reachable
• Comprehensive product seek functionality

10. Sunglass Hut Mobile

A contemporary but realistic accent for all seasons, shades can speak volumes about one’s feel of self, no longer to say fashion. For this reason, it’s no wonder that the sunglasses enterprise has emerged as a multi-billion dollar industry. Consequently, Sunglass Hut has become one of the first essential retail sunglasses specialists to step up to the plate with an excellent cell website.

• Expansive criteria choice of sun shades manufacturers, shapes, colors, and so on.
• Easy login and registration
• Eye-catching mobile layout and straightforward navigation
• The modern markdowns from pinnacle brands like Dolce & Gabbana

Of direction, there has been a motive I compiled this listing: due to the fact I need to make this list. Although Catalogs.Com’s online mobile website is clean out of the field, I have extraordinary aspirations. As with all matters, I appeared to be fine with the concept and am usually open to comments. I want to pay attention to your top 3 favorite cellular websites. Please publish a comment and let me recognize it.

Leslie Linevsky is a co-founder of Catalogs.Com, the foremost portal vacation spot website for purchaser print catalogs and website catalogs online. A nicely reputable authority on online retail income, Ms. Linevsky has more than 25 years of sales and advertising experience.

Smartphones have been a massive success story for the past two years, and the devices get more powerful every 12 months. Many companies, including those in the industrial and commercial markets, attain vast blessings through mobile technology. Deploying programs to cell users entails a unique set of challenges and alternatives. This article presents a heritage of the current mobile technologies available.

Types of Applications for Mobile

The fundamental considerations when handing over commercial enterprise applications over cellular phones are the wide variety of devices and the extensive style of functions.

Successful cellular utility development regularly entails an aggregate of technologies and techniques. This is where a diverse talent set, collectively with expertise in the cell landscape, is important to offer organizations not only the most effective development offerings but also effective steering in this time of accelerating exchange. The demanding situations at this stage in the cellular era are reflected by an ever-increasing variety of opportunities for agencies to put new and progressed approaches into force.

In general, there are principal tactics for delivering commercial enterprise solutions over mobiles:

(1) Web

The cellular Web has passed through significant advances over the last few years. According to current research, around a 3rd of adults in the UK use a telephone – it appears pretty safe to anticipate that this can help preserve the boom most effectively. Many more cell customers have some form of the internet to get entry to. Although the functionality of cellular web browsers is now at a good degree, there are substantial restrictions in terms of network connectivity and velocity. This is expected to enhance over the next couple of years as 4G kicks in. Still, for the instant, it stays a severe constraint.

Many firms create cellular versions of their sites and Web services, with minimized content designed to address mobile hardware and statistics connectivity boundaries. One doubtlessly treasured prospect within the mobile Web may be the improvement of HTML5. This technology is still very much under development. Still, with predominant websites, including the Financial Times, opting to use it instead of focusing on precise mobile structures, it does look very promising. HTML5 has some advantages, including offline guides, multi-media, interactivity, and place consciousness facilities.

(2) Mobile Apps

Native cell packages are software answers deployed immediately onto gadgets together with telephones. Many mobile packages link to net offerings, with the application, or “app,” dealing with consumer interaction natively. Mobile apps have the benefit that they provide a deep degree of interactivity. This is ideal for tool hardware, such as gestures or sensors like GPS. The issue with using cell programs to deliver enterprise services is the range of systems in operation. In early 2011, Google, Apple, and RIM occupy around 90% of the smartphone marketplace. However, the mobile landscape remains in an alternate state. Different gamers include Windows and Palm, so predicting how marketplace share will appear even in a few months would be unwise.

Microsoft has changed the Windows Mobile system with Windows Phone 7, with an extended focus on client use. Although Microsoft presently has a reduced function in phrases of cellphone market percentage, the upcoming Mango release is calling very promising and is being received quite well in early testing.

The list of technology for cellular apps is lengthy and depends on which platform (or systems) you target. Java, Objemost, and Common+ are among the most commonly used programming languages for mobile applications. Each fundamental structure has a Software Development kit with tools to assist with layout, testing, debugging, and deployment.

The complexity of cell software development is such that focusing on even an unmarried platform requires extensive testing. Some agencies maximize development sources by balancing native consumer interaction with go-platform resources on the back end. A cell app can effectively function as an interface for a Web utility.

SMS

Besides concentrating on specific cellular systems through software programs and Web development, there are extra ways to make the most mobile contexts for some business processes – SMS is one such case. In this model, services are added as SMS text messages. This has the gain of typically working throughout all phones, and charge can be dealt with through users’ bills – but it’s a minimal form of interplay. SMS also has a problem in that message delivery isn’t always assured. Integrating SMS message coping with Web programs is pretty easy – and a guide for processing customer SMS messages is broadly available.

About Android

Google’s Android running machine goes from power to energy in the intervening time. Having to start with being seen as a platform of interest, especially to geeks, Android now occupies around a 3rd of the phone marketplace proportion. Android’s growth is partly down to the platform’s openness, which is available on phones across the market and from diverse hardware manufacturers, making it handy to a more varied range of customers than the iPhone.

Apps available through the Android Market are also difficult to manage, which produces a perfect deal of range and versatility; however, naturally, outcomes result in a higher proportion of terrible fine packages in a stream.

Google’s approach is the opposite of Apple’s, which keeps tremendous manipulation of its cellular phone working device. Google’s initial idea changed into making a new smartphone operating system that would be open and loose. They hoped that this would inspire the modern improvement of each phone and program. Google has invested in Android as it anticipated that Web searches could manifest on mobiles, and it desired to one can market it to cellular customers.

Although Google’s position within the cell world appears sturdy now, it’s still difficult to say how matters will develop. In terms of users and programs, Android has, within the beyond, been seen as being more focused on consumer offerings than corporation use compared with Apple and RIM; however, there are a few proofs that it is converting. The Android gadget is presenting a good level of integration with commercial enterprise offerings, including Microsoft Exchange. The platform’s open nature makes integrating with existing organization applications probably less difficult than for certain competitors.

About iPhone

The iPhone was off the path in a dominant function because the advance of the telephone took form, and the platform is still in an effective vicinity. Although commercial enterprise customers tended toward Blackberry in the past, each iPhone and Android have persevered to make good-sized headway for the corporation in addition to patron use, even as Blackberry has started out catering more to the patron person as well. The result is that all three principal phone platforms now occupy some identical areas.

The iPhone assists outside commercial enterprise utilities, such as Microsoft Exchange. In contrast to Android, iPhone apps are subject to serious vetting before users can install them. The natural disadvantage to this elevated stage of manipulating the platform as an entire is a lack of flexibility; however, for commercial enterprise applications, the plus side is a completely high assurance of quality and reliability for the give-up user—and ultimately for any enterprise techniques being carried out throughout the era.

The emblem is well-known for its trendy, visible designs and interaction fashions; the iPhone is an appealing platform for business programs. Apple was responsible for developing progressive features whose success has led to other structures emulating them, along with multi-touch interplay.

There are some severe issues with iPhone development:

Apple does not permit users to deploy packages onto the iPhone immediately – all applications must be bought from the Apple Store, and Apple takes a 30% cut. There can be a few ways around this in the future, but we aren’t aware of it at the gift.

The iPhone’s fragility, economic value, and battery existence may also pose troubles for certain applications. Of course, those limitations mainly relate to industrial/industrial packages. They aren’t specifically a hassle in terms of making end-person programs. Blueberry has the Objective C abilities necessary to increase iPhone programs, and we might be very interested in discussing this with clients.

Although the iPhone has lost a significant cellphone market share to both Blackberry and Android, it’s still normally seen as the platform to beat and is still a marketplace chief in many ways.

About RIM Blackberry

RIM’s Blackberry platform became lengthy because it is the cellular machine of choice for commercial enterprises and professional users, a perception that persists to a positive degree. Over the past few years, Blackberry has also made massive advances in the patron market, introducing handsets that have tested mainly famous among younger smartphone customers.

Like Android, Blackberry hardware is very varied, so customers can access cellular sites and applications through differing display screen sizes and controls, increasing the complexity of any improvement project. The Blackberry platform grants a wealth of business enterprise services in general, with Blackberry Enterprise Server seen as a major asset for corporate users. Email on Blackberry is, in particular, robust. Hence, customers who depend on excessive safety and reliability in messaging (and communications in trendy) naturally tend to use this platform.

While iPhones and Android devices are centered on touchscreen interaction, to a slightly lesser degree, Blackberry handsets are most likely to offer hardware keyboards for text input. This may be a key issue in the platform’s potential for certain application categories.

A feasible issue for cell Web programs focused on Blackberry is that the machine’s Web browsers have, in the past, been notably less advanced than those on iPhone and Android. However, recent developments, including the modern-day WebKit browser, have addressed this problem.

Native apps may be deployed through the Blackberry App World market, which has, up to now, no longer occupied a primary role for customers because of the app stores on iPhone and Android. However, the logo is focusing tremendous efforts on growing this utilization component.

About Windows Mobile

Windows Mobile and Windows Phone 7 represent Microsoft’s foray into the mobile industry, which has enjoyed various degrees of success in the purchaser and industrial markets.

From the purchaser’s point of view, in the interim, many of the high-end telephone manufacturers, such as HTC and LG, are generating handsets with the Windows Phone running device deployed on them, with networks that include O2 and Orange supplying cell services. Nokia and Windows have reached a chief deal wherein the producer loses its Symbian platform entirely to recognition on Windows as its running device of choice.

In 2011, Microsoft was due to release a major new edition of the cell Windows platform, Mango. This expected release ought to alter Microsoft’s position extensively within the global cell, partly due to the Nokia partnership and partly because the system is ready to include several of the latest functions, including increased support for HTML5.

At the same time, Windows Mobile has also been followed strongly by producers of business PDAs and mobiles – transportable computing device merchandise designed for a commercial in preference to patron use. This has enabled Microsoft to explore various industrial contexts for cellular processing, with Windows Mobile 6.5, in particular, success in such environments and hardware produced by multiple manufacturers together with Motorola. Windows Mobile is consequently a herbal choice for many cell places of business desires, together with warehouse and shipping offerings.

From an improvement angle, Windows Mobile has very robust advantages. Microsoft has supplied a rich platform of improvement gear, including the C# language, which is a whole lot less difficult to apply than the C used on other mobiles. Microsoft additionally includes equipment for communicating among software on the cellphone and imperative servers, and they even consist of a small database engine.

The robust development gear and wide availability of various devices make Windows Mobile a particularly valuable platform for developing enterprise packages. At Blueberry, we have a uniquely deep understanding of Windows Mobile structures, so we are positioned to deliver solutions on this platform.

Tips for Hosting and Designing a Mobile Website

Capitalize on Mobile-The New Big Internet Trend

Internet site hosting became necessary for business proprietors over 15 years ago. Without a website today, your commercial enterprise is invisible to customers. It is much like no longer having a telephone range. Today, you can search and spot that almost every successful enterprise has an internet site on the Internet.

The computing device-website fashion took shape in the late ninety’s and even exploded into an international commercial enterprise. As with a commercial enterprise, the financial system and business environment continually convert. Indeed, nowadays, a brand new trend is commencing and converting how the commercial enterprise world works. Its miles are coming immediately into the enterprise world like a freight train!

Mobile websites are becoming a necessity for business owners. Not only is a computing device website necessary, but a mobile internet site is even more excessive on the priority list of commercial enterprise requirements. With over one Billion clever telephones, mobile websites have begun to saturate the entire cell space. It’s powering commercials and many other services – from climate to travel apps. This new trend has been coined the “Mobile Economy,” if you- the business owner- are silly enough to disregard this, I assure you that you may not just like the effects.

Mobile Design Mistakes: Navigation First, Content Second

How do we truly allow humans to move through your cellular website? What navigation factors and consumer interface can we place on the screen to make transporting traffic via your mobile website less difficult?

Many cellular web experiences provide introductions, and even while you get via the “skip-introduction” section, you get navigation alternatives. What works better on cell websites is content material first and navigation second. Look at YouTube’s cell website, for instance. You will see minimal navigation at the pinnacle and content material, including stories, videos, and streaming. Why ought we position content material first? Speed topics. Does your vacationer need to faucet multiple times to see your content? There are constraints on a cell. The display is smaller. The screen area is constrained. What are you going to fill it with… Five bars of navigation or content that humans need to interact with?

Mobile Website Design Tips:

Use “content first/navigate second” organizational structures optimized for small displays and cellular use instances
Design for contact interactions with appropriate targets and gestures Construct forms and input fields to make input on cellular simpler and more frequent Manage layouts across multiple devices with ruthless modifying, device training, and responsive/bendy designs The point of cellular advertising is to give your customers quick and directly get right of entry to for your commercial enterprise. Honestly, the longer your message is, the less likely you’ll pull them in. Be clear and concise. Tell them the handiest what they need to recognize, and it will be simpler to pull people into your brand, entice them to live on your web page and convert leads into sales.

Why the Sudden Growth in Mobile Websites?

Consumers gravitate to convenience. That’s as genuine with fee technology as it’s miles with anything else. A high example is a decades-antique trend far from coins or exams geared toward credit cards.

The mass adoption of smartphones and tablets has set the stage for a new flow—away from constant-factor, card-based transactions and toward those completed on mobile devices. The vintage dream of the “virtual pockets” is coming true in an exact cellular-led style.

With over 770 million GPS-enabled smart telephones and over one billion cell telephones worldwide, location data has begun to permeate the entire mobile space. It’s powering commerce and plenty of different offerings, a huge range fueling the economic system, from which restaurant to consume to which doctor to see.

Google analyzed the opportunities arising from this new nearby-cell atmosphere and tested how vicinity-enabled cellular commercials have generated pleasure. It looked at how region-based total characteristics have boosted app engagement, explained how neighborhood statistics can connect hundreds of thousands of small and medium-sized businesses to the cell economy, and de-mystified some of the underlying technology and privacy troubles.

Through cell search and other techniques, local facts can connect hundreds of small and medium-sized groups to the mobile financial system.

Mobile and the ‘Post-PC’ Era

We are within the put up-PC technology, and shortly, billions of purchasers might be carrying Internet-related mobile gadgets for up to 16 hours an afternoon. Mobile audiences have exploded as a result. Business leaders incorporate in-depth perception, statistics, and evaluation of the cell enterprise into their marketing method.

What You Need To Know About Mobile

Consumers gravitate to time-saving gadgets. That’s as true with payment technology as it is with anything else. A top instance is a decades-antique trend far from eight-music tapes to DVDs. Mobile websites are designed to help customers make smarter strategy choices. The cellular industry is being engulfed, with enterprise proprietors speeding to set up their cellular websites.

Top-Notch Mobile Marketing Tips To Increase Your Business

The Time to Prepare for the post-PC era and the Mobile Website explosion is now. The on-the-pass nature of mobile advertising and positive technical barriers of the devices often used to hook up to the cell internet make cellular advertising and marketing more distinctive than its traditional counterparts. This article will provide tips to help you get your message out to all the mobile gadget addicts.

You can not have a network advertising enterprise without a cell cellphone. Your downline and capability signal- America needs to do this since you are available at some point during regular commercial enterprise hours, and a cellular telephone will allow you to exit and meet human beings without a single call. A cell phone may even help you choose an email on the cross.

Mobile Marketing

Send offers or communications sparingly as a part of your mobile advertising marketing campaign. Customers sign up to receive valuable and applicable statistics or offers but do not respond nicely to overwhelming messages. Today, many humans are bombarded using emails and textual content messages, so ensure your communications stand out as offering cost without being demanding.

Provide immediate rewards. With cellular marketing, you can deliver your customers what they want without delays. A postponement could cause things to lose their price or call for. People will participate in your advertising and marketing campaign, hoping to get the promised praise. The quicker they get the reward, the happier they’ll be.

Mobile Number List

Entrepreneurs use mobile website eruptions, such as email decide-in lists, to collect cellular variety lists. This is treasured information for a commercial enterprise marketer. So, how do you entice your traffic to provide their cell variety? A useful cellular advertising tip is constantly giving subscribers small praise or incentives for joining your mobile variety list. By presenting a token of your gratitude, you may be able to take advantage of a greater quantity of inclined contributors in your exposure campaign. You could build precious goodwill and brand loyalty.

Mobile Marketing Tips

The factor of cell advertising and marketing is to offer your clients a short and direct path to your business enterprise. Honestly, the longer your message is, the less likely you will pull the cable in. Be clear and concise. Tell them the simplest thing they want to understand, and they will be easier to pull in.

Link to precise elements of your desktop internet site. If you have a unique sale on one part of your website online, you must hyperlink without delaying that web page. Mobile websites can sometimes be hard to navigate, but if you give clients direct admission, they are much more likely to take some time to look and possibly buy.

Know your hours. You do not need to message customers while they’re dozing or having dinner. Try to avoid bothering them on holidays or Sundays until it’s critical. Your client does not always need to cope with your texts, so ensure you are the best texting at appropriate times.

Some mobile marketers get out of hand with their messaging and might send five to six messages a day in step with the patron. Doing this form of competitive campaigning will, in reality, flip clients off in your commercial enterprise, especially if they need to pay for every character textual content they acquire from you.
What do Mobile Visitors Want?

Understanding the mission, the traveler is on a mobile device, gives us a few contexts for that task. It is unlikely that a capable customer will want to do enormous product studies and evaluate special product data, terms, and conditions. Still, mobile tourists need quick statistics, including cellphone variety, location, opinions, product offerings, services, and fees.

Mobile Website and Essential Information

As a scaled-down model of the main internet site, a mobile telephone truly serves its purpose because the general public accessing a cellular website will be, in reality, cell themselves. And you typically don’t visit a website or surf on your telephone without a specific cause in your thoughts. Often, this means finding telephone numbers, vicinity, hours of operation, email addresses, offerings supplied, touch names, product availability, etc. In that sense, cellular websites usually focus less on the layout and more on access to crucial statistics.

Setting up a Mobile Website

A mobile internet site is a normal installation as a subdomain of the primary website. So its URL might be something like m.Webaddress.Com, but simply existing in that virtual space is not enough because while a smart cellphone surfer is going to an internet site’s predominant URL, they won’t know that there may be a cell model unless there is a link to the mobile model of that internet site. An extra popular method is to use JavaScript or PHP encoding that detects a smartphone asking for an internet site.

2011 was marked by more improvements and trends in the mobile area than ever before. With healthy boom fees recorded in 2011 and optimistic predictions for the following couple of years, 2012 looks like the year of even more exciting cellular trends.

A wide selection of factors contributed to the worldwide increase in mobile packages (apps) in 2011. Among them are developing network technologies, reducing cell information usage prices, increasing smartphone utilization, restructuring the sales-sharing styles, and extensively accelerating full or partial subsidy of apps via cell advertising options.

According to the Mobile Stats and Facts 2011, of the arena’s four billion mobile phones, 1.1 billion are smartphones. In Q1 2011, the worldwide cellular smartphone market ballooned to 19.Eight% boom fee 12 months-over-year due to an extensive upward push of smartphone shipments. As envisioned via IDC’s Worldwide Mobile Phone Tracker, vendors shipped 371. Eight million units were used in Q1 2011, and mcompared10.5 million devices in Q1 2010. The mobile telephone market in North America changed into storing the front and middle through Apple’s iPhone and HTC Thunderbolt. At the same time as in Western Europe, it was dominated especially by new devices from HTC, Samsung, and Sony Ericsson.

On the global scale, Nokia took the main role in cargo volumes and market share (although the latter dropped from 34.7% to 29.2 % in 12 months), followed by Samsung. Apple maintained its spot #4 on IDC’s Top 5 Mobile Vendors list.

The breaking news of 2011 became the launch of the partnership between Nokia and Microsoft to regain the floor lost to iPhone and Android-based devices. The new approach between Symbian and MeeGo, Nokia’s present cellphone working systems, will be progressively sidelined. Symbian is currently transformed into a “franchise platform,” while “MeeGo will location improved emphasis on longer-term marketplace exploration of next-era devices,” according to the employer statement. However, Nokia expects to sell about 150 million extra Symbian devices in the destiny.

Regarding the overall cellular utilization patterns of 2011, 61% of humans suggested using their cell gadgets to play video games, 50% to do a web search, 49% to get admission to social media, 36% to study information, and 33% for popular entertainment purposes.

In 2011, over one-third of Facebook’s 600 million user base used Facebook mobile apps, 50% of Twitter’s hundred sixty-five million user base used Twitter Mobile, and over two hundred million YouTube perspectives passed on cellular gadgets daily. Overall, 30% of all smartphone owners accessed their social media accounts via mobile browsers in 2011.

In 2011, many massive brands commenced mixing cell technology with their enterprise desires to boost their presence in at least one of the top app stores. This has opened up new horizons for already booming cell app markets and growing new venues for similar marketplace improvement. On the other hand, many manufacturers no longer propose monetizing their apps, and it is best to use them as an add-as-add to their logo equity. Last year, the Apple App Store remained the general chief and the “shop of choice” for brands and customers. On the other hand, the Android market has won a huge floor, with 50% of worldwide brands preferring to publish their apps in it in 2011. The newly brought Amazon App Store has received 14% of the brand’s mobile apps’ publications in only three months of being around.

The global cell app marketplace is estimated at $6.Eight billion in 2011, according to Markets & Markets, a US-based studies firm. It is expected to develop step by step to reach $25 billion over the subsequent four years, with the Apple App Store accounting for 20.Five of the total revenues.

According to iSuppli, an IHS-owned market research firm, the collective revenues from Apple, Google, Nokia, and Blackberry app shops grew around seventy-eight % in 2011 from 2009 and are predicted to reach $8.3 billion in 2014.

In 2011, Apple held the predominant cellular apps marketplace percentage in sales generated.

However, regarding cellular app downloads, Android outpaced Apple with the statistics from ABI studies.

Eight Trends That Ruled The Global Mobile Market In 2011

1. Near Field Communications (NFC) Technology

In 2011, Sprint Nextel joined forces with handset makers and generation agencies to implement NFC payment systems. Google used VeriFone Systems and ViVOtech software to run the check carrier in five US towns. The Google NFC-enabled offerings allowed consumers with mostly ready telephones running on Google’s Android OS to pay for goods and redeem coupons with their handsets at NFC-ready coin registers.

2. iPhone 4S

Many expected Apple to introduce its subsequent generation, iPhone Five, at the 2011 “Let’s Talk iPhone” event. Instead, Apple unveiled its iPhone 4S, the “smartest” telephone ever. Equipped with an 8-megapixel digital camera, iCloud capabilities, and Sprint network access, it comes with a powerful voice reputation software program and different modern capabilities. Apple sold over four million iPhone 4S gadgets just three days after the legitimate launch.

3. QR Codes

2011 became the year of massive use of two-dimensional brief reaction (QR) codes in virtual and print advertising and marketing campaigns. When a coded photograph is captured using a cellular tool or a pill, the user receives immediate access to many logos/product facts. With QR codes, corporations have a much higher risk of less complicated and quickly reaching their audience and stakeholders.

4. Increased mobile gaming

Games have been the most popular app among smartphone users since 2011. According to today’s Report with the aid of Nielsen, final yr many telephone proprietors have been ready to virtually pay for mobile games – more than they might for any other app category

5. The Cloud

In 2011, Apple delivered its rather predicted iCloud service, which allows storing music, pix, apps, and more and pushing them robotically to all the person’s devices through wi-fi technology. Google launched a comparable song cloud carrier, permitting customers to add their song libraries and circulate them from each cellular gadget and PC.

With these and different cloud offerings, greater cell apps are anticipated to be transported to the cloud near destiny. They can be accessed and performed immediately from the Cloud through a cellular internet browser interface. Several technologies have already been used to facilitate this variation. For example, HTML5 permits caching on the handset and avoids fluctuations in the shipping of the network service.

Additionally, in 2011 a few providers of cell solutions supplied integrated cellular browsers to permit direct get right of entry to apps from the publisher’s internet site and elimination of traveling app shops. Each app builder and publisher can now engage immediately without the involvement of / sharing profits with any 1/3-celebration app shops.

6. 4G Technologies

In 2011, every mobile provider announced its plans to update its networks to numerous quicker mobile statistics technologies, including HSDPA, HSPA+, and 3GPP LTE. The providers’ funding in better speeds and higher bandwidth will help the industry keep up with the exploding call for cell Internet throughout 2012. A tremendous majority of cellular gadgets already shipped in 2012 are 4G-enabled, even though they, in reality, hook up with 3G and EDGE networks.

7. Augmented truth

Augmented fact (AR) refers to adding a laptop-assisted contextual layer of data over the actual global, developing a superior or augmented fact. However, exceptional kinds of AR, such as head-mounted shows, have been around for over 30 years. In 2010 and 2011, AR developed from being a fab machine on the outer edge of visualization and pics technologies to a principal participant within the era landscape because of the increased bandwidth and smartphone adoption.

AR proliferates rapidly into various domains, from schooling to tourism/touring to video production. Many AR apps, such as Layar, use GPS positioning and geo-tagging to annotate current areas with an overlay of facts, three-D pictures, and characters.

8. Mobile advertising

According to Stephanie Baghdassarian, Research Director at Gartner, “Cell advertising is now recognized as a possibility for brands, advertisers, and publishers to interact with consumers in a centered and contextual way, enhancing returns.” In 2011, cellular advertising budgets were set to grow relatively throughout the various categories and regions. The worldwide cell ads market generated around $3.Three billion in 2011, greater than double the $1.6 billion generated in 2010.

Mobile Market Expectations For 2012

In 2012, we were able to see the following possibly:

– Increased investments in the NFC era throughout handset makers and vendors

– Improved in-app billing protection

– More region-based cell trade solutions permitting customers to test into a shop to alert a store of their presence or to feature items to a purchasing cart by taking their photo or their barcode photo inside the physical shop

– LTE 4G as a mainstream generation in North America and Western Europe

– iPads and capsules continuing to replace PCs as a commercial enterprise tool of preference

– Apple iPad three and the lengthy-awaited iPhone Five with more desirable functionalities accommodating the excessive-speed LTE network and NFC era

– Enhanced social sharing because of the smartphone’ boom

– Extended cell seeks to allow purchasers to interact with effects which include setting an order without delay from the cell cellphone, reserving a ticket, or creating a hotel reservation

– Gamification is the ultimate manner of attracting a brand new era of users centered on changing their regular stories into sport-like hobbies

– More item reputation (OR) apps permitting users to tune their surroundings for precise items of interest

– More unified communication (UC) customers for cell immediate messaging provided with the aid of over-the-pinnacle carrier providers, which include Skype

– More effective cellular email solutions via a series of era upgrades allowing low-price mobile extensions to present email offerings (Gartner expects mobile e-mail customers to account for 10.6% of the worldwide mobile person base by way of 2014)

– More businesses growing a strategic technique in the direction of their mobile carrier shipping and differentiation (smartphones vs. tablets)

– Tablet trade (T-commerce) and e-wallet as new buzz phrases

– Strategic partnerships between cellular companies and popular video providers like YouTube or Vimeo to allow users to duplicate their online behaviors on their cell gadgets

Viktor Bogdanov
PR Manager
Ciklum

The rising cellular innovation these days causes advanced cellular phones like mobile telephones, drugs, and laptop computer systems, which might be flexible and transportable for both house and business enterprises. A growing number of clients are taking part in more than these revolutionary devices and gadgets daily to browse the Web and carry out online deals from anywhere they might be.

Google is likewise updating its internet search engine to be cell-friendly, with the very same strict requirements on websites to be accorded greater SERPs. Such online needs have clearly created a few crazies among web companies in a hurry to upgrade or update their sites to be cell-friendly to win extra customers and Google’s favor in additional website rankings.

A shift in consciousness is now experienced online by groups that wish to remain appropriate in the marketplace. This is popping up on a mobile transformation, wherein plenty of better corporation returns originate from properly created cell-friendly internet enterprise websites.

The emergence of the Mobile Revolution

Mobile innovation takes the area to be at the doorstep without much notification. Advanced mobile phones started rising to attract clients in ways that are close to old and young. Mobile telephones emerge in several designs with stylish interaction capabilities and vibrant apps for online sports.

This is because of the quick development of cellular innovation, with a growing number of mobile customers having their phones around them 24/7. The digital world is currently affected by a power that has never been experienced before, where massive web traffic is now viable and accommodated on the Web and using cellular phones.

Mobile phones and iPhones are currently affecting customers with colorful cellular apps that permit rapid Web access at all times using flexible data strategies and vibrant community business enterprises.

Companies nowadays recognize the significance of cell-friendly sites as greater cellular customers are “throughout” to be possible leads that might maximize their profits via strategic advertising. They might welcome a mobile-pleasant or cell-appropriate website to remain suitable for contemporary short-changing market styles.

Embracing a Mobile-Friendly Site

Companies today recognize that a mobile-friendly or cell-suitable website is a powerful advertising and marketing platform that makes it feasible for commercial enterprise brands and offerings or items available throughout the marketplace. It would be easily accessed by web clients at every time from everywhere at their gain as consumer habits change all the time.

A cell-suited web corporation website can expand agency reliability and patron relationships with an amazing threat to expand market authority within the precise market. More traffic might be produced and directed to the net corporation’s website to guard potential leads that enhance agency branding and effects.

Mobile innovation provides several colorful devices to quickly create a cellular-compatibility website, including cellular software program utility and structures to assure an easy exchange of widespread site designs or structures.

As marketplace competition complements extraordinarily, modern-day agencies should welcome a cell-friendly web page to be competitive and remain pertinent within the market; in any other case, they would be left as cellular users are fast tempted mobile-pleasant sites to carry out their ordinary surfing and organization deals thru cellular phones.

Well-created cellular-appropriate sites might have incorporated net browsers for quick and easy connection and access to cell phones. A super mobile web page design might render all contents successfully even on the fairly low resolution of the mobile smartphone’s little screen.

A mobile site design aid achieves an extra professional appearance, as many more website designs are completed. Customers could likewise be thrilled to be more fantastic to the brand and enterprise. The business embraces brand-new adjustments taking place worldwide to accommodate consumer requirements and choices.

Advantages of a Mobile-Friendly Site

A cell or cellular-well-matched friendly site empowers businesses to be “throughout.” As the number of cell customers increases, potential organization customers compete proportionally with advantage corporations.

The rising, colorful cellular apps permit mobile users to access cell-friendly sites effortlessly and swiftly, browse and look for favored info, and make on-the-spot online purchases to grow organization revenues. Entrepreneurs and online entrepreneurs can consumer relations as they engage and communicate with potential leads robotically and swiftly through a constantly upgraded and interesting cellular-pleasant website online.

Suconcellular-friendly websites would improve the online user experience with easy viewing and navigation from everywhere, as cellular users frequently trigger their superior cell phones. A cellular-friendly or cellular-suitable website works to ease some web page limitations of old, including needing a big and not speedy computer gadget or laptop PC that is quite simply available all the time.

More Google visitors are anticipated with cell net organization websites as cellular users browse the Web regularly via Google. These days, mobile users use phones to access the internet on their PCs. Unexpectedly, there will be greater internet traffic from social media networking sites as more social media customers normally engage on their cellular phones and other cellular gadgets.

When more internet clients check out the cell-like-minded website via their mobile phones, more opportunities are created for business enterprise collaborations and consumers to broaden the emblem and business enterprise’s marketplace presence and online presence. Online marketers are “throughout” with colorful monitoring and monitoring apps for their advertising and marketing tasks.

As their internet organization websites get more suitable to steady search algorithm modifications via web search engines seeking enhancements, cellular-friendly sites could pride themselves on an unparalleled side over their marketplace opponents.

Conclusion

This age of cellular innovation produces colorful devices and alternatives that regulate consumer behavior. Advanced mobile phones and tablets flood the marketplace today to press agencies to a cell-friendly or cell-suited site that incorporates altering purchaser wishes and shopping for patterns.

Today, competitive agencies hire expert mobile web page designers to update their websites,whic allows the developing kind of cell customers to access the website online on a smaller-sized screen utilizing suitable mobile apps.

MUMBAI, OCT 20:

Tata Teleservices launched its mobile device management solution in the Indian market on Thursday. The MDM service ensures secure access to official data and emails over mobile devices, data recovery in theft/ lost device scenarios, and management of tablets and smartphone devices across multiple Operating Systems (OS). The offering will be available on a monthly rental and fixed upfront payment model.

Speaking on the launch of MDM, Prateek Pashine, President – Enterprise Business, Tata Teleservices, said: “Enterprise mobility is the need of the hour today, but it comes with a host of challenges. With more employees accessing company information on mobile devices, the challenge for CIOs has increased significantly. Most organizations have invested in securing access to company information through laptops and PCs and are exploring ways to secure mobile phone and tablet data and applications. In these days of BYOD, device management that works across handsets, operating systems, and service providers and is easy to configure is the need of the hour, and Tata Docomo’s MDM does just that.

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The solution targets industries with a large mobile workforce or permits employees to access company information over mobile devices, such as Banking, Financial Services and Insurance (BFSI), Manufacturing, FMCG, Retail, Government, Pharmaceuticals, Logistics, e-commerce, and Market Research.

According to a research report by The Radicati Group, Inc., the worldwide revenue for the EMM market will total $1,760 million by year-end 2016. This figure is expected to grow to over $4.5 billion by year-end 2020, representing an average annual growth rate of 27% in the next four years.

The Prime Minister’s Office has banned mobile phones in cabinet meetings to counter cybersecurity threats. The decision aimed to prevent the leak of any sensitive information about the cabinet decisions and policymaking matters. The Central Secretariat recently issued a circular to this effect. The circular was issued in the direction of the PMO. The Central Secretariat asked all the private secretaries to brief their ministers ‘appropriately’ about the decision that “smart-phones/mobile phones subsequently will not be permitted inside meeting venues of Cabinet/Cabinet committees.

CYBER THREAT

Based on the intelligence inputs, the government fears that Chinese or Pakistani agencies may hack the devices in the aftermath of the surgical strikes. The government has already instructed employees of sensitive departments not to connect their mobile phones to their official computers or laptops, even for charging. The South Block departments that house the PMO, Defence Ministry, and Ministry of External Affairs are no-smartphone zones.

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BANNED IN THE UK, FRANCE

Mobile phones are already banned in cabinet meetings in Britain and France. David Cameron imposed the ban on mobile phones in cabinet meetings in May 2010, when he was the prime minister of Britain.
In France, the use of mobile phones during cabinet meetings was prohibited in April 2014.

KOLKATA: A smartphone loaded with games, a large packet of chips, and two bars of milk chocolates were all a kidnapper had to offer to the kids, aged 5 and 6, to lure them away from their home and hold them captive for three days seeking a ransom from his parents. Every family knows each other at Beckbagan, behind Quest Mall, where the kids live. But the kidnappers had no difficulty whatsoever in luring them away from their doorstep.

The uncle gave us the phone and chocolates and asked us to accompany him. He promised to provide us with more chocolates, a better phone, and many other games. So we followed him,” said Umar Ali (name changed on request), 5, one of the kidnapped kids. His cousin’s sister, Rehana (name changed on request), 6, said they were first asked to board a bus on route 45 and got down at Ramleela Maidan and spent some time at the mela ground before another man and woman took them in a car and locked them at a house. “We used to cry and ask them to let us go home. But the uncles and aunty would not listen. They gave us two mobiles to play games. I tried to call home from one of them, but the calls did not connect,” Rehana on Monday said.

The kids, however, said that none of the kidnappers hit or assaulted them. “They used to say our parents had left us with them as we were very naughty. They asked us not to cry or disturb them, or our parents would never take us back,” said Rehana. Umar’s father, Anwar Ali, who works at a leather wallet manufacturing unit in Puddapukur, said the kids were first picked by Mirazuddin, who happened to be a cousin brother of his wife, Raunak.

Mirazuddin came to our home on Friday afternoon, had lunch, and played with our kids. He left home around 5:30 p.m., and since then, we have not been able to find our kids. We later called him back to our house and asked him about my son and niece, but he said he had left them on our doorstep. We handed him over to the police,” said Ali.

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Both the kids are crazy about playing games on mobile. My son snatches my phone whenever I return home and starts playing games. But I had never thought he was so addicted that somebody could kidnap him, luring him into mobile games,” said Ali. The family received the first ransom call at 9 pm that night. The kidnapper asked for Rs 3 lakhs. The next morning, they were told to come and wait under the big clock at Howrah station in the afternoon. The family said they did not have much money and settled the amount at Rs 1.6 lakhs.

I waited at the station for over two hours but received no call. The entire station was infested with plainclothes policemen, but none came to receive the money,” said Syed Raunak. The next morning, they received another call around 9:30 a.m. and were informed that the kids had been left behind at Konnagar station in Hooghly. They asked the family to collect them.

An electromagnetic field (EMF) Graet Report emissions from mobile towers in the country are much below the strict norms enforced by the Department of Telecom (DoT), a senior officer said in Chandigarh on Friday. “There is no scientific evidence backing the claim that EMF radiation from mobile towers, which are below the safe limits prescribed by the International Commission on Non-ionizing Radiation Protection (ICNIRP) and recommended by the World Health Organization (WHO), can cause adverse health effects,” said DoT Secretary J.S. Deepak. Deepak addressed a gathering at an event organized in the capital to spread awareness about emissions from mobile towers.

“The DoT has already prescribed strict precautionary norms for exposure limit for the Radio Frequency Field (Base Station Emissions), which is ten times more stringent than the existing limits prescribed by ICNIRP and recommended by WHO,” he said. He maintained: “Our EMF norms are much stricter than what is followed by many developed nations, including the US, the UK, and most of the European Union. The government has taken adequate steps to ensure that telecom service providers strictly adhere to these prescribed norms.”

Deepak pointed out that telecom towers are critical installations on which the backbone of wireless communications rests, and unfounded apprehensions around EMF emissions and mobile towers have the potential to derail our growth story. DoT Deputy Director-General R.M. Chaturvedi said that the WHO has referred to approximately 25,000 studies conducted worldwide over the past 30 years, and current evidence does not confirm the existence of any health consequences from exposure to low-level electromagnetic fields.

“A committee, formed at the behest of the Allahabad High Court, comprising experts from five IITs, AIIMS (Delhi), Indian Council of Medical Research (ICMR) and Indian Institute of Toxicology Research, Lucknow, also has based on scientific evidence, studies and reports available, found that there is no conclusive evidence about the stated dangers of EMF radiation from mobile BTS towers,” Chaturvedi added.

Several high courts, including the high courts of Punjab and Haryana, Madras, Kerala, Gujarat, and Allahabad, in cases related to the issue of effects of radiation from cellphones too, we have given judgments and dismissed petitions where the mobile tower installations were challenged in various localities, including residential, on the grounds of health effects of EMF radiation, it was pointed out at the awareness program. Health experts Dr. Suresh Attili from Grace Cancer Foundation and Dr. T.K. Joshi, Advisor to the Ministry of Health, endorsed that scientific studies have not been able to conclude that EMF emissions from mobile towers can cause health hazards.

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